News release for 21st century According Wylie, A. (2011).  Anatomy of a 21st-century news release: 5 tips that work.  PR T...
News release for 21st century <ul><li>Keep the headline short. </li></ul><ul><ul><li>65-70 characters </li></ul></ul><ul><...
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News Release For 21st Century

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How to prepare a better news release.

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News Release For 21st Century

  1. 1. News release for 21st century According Wylie, A. (2011). Anatomy of a 21st-century news release: 5 tips that work. PR Tactics, March 2011, p. 7.
  2. 2. News release for 21st century <ul><li>Keep the headline short. </li></ul><ul><ul><li>65-70 characters </li></ul></ul><ul><li>Get to the point quickly. </li></ul><ul><ul><li>Lead: Around 25 words </li></ul></ul><ul><li>Tighten the release. </li></ul><ul><ul><li>250 words, not less than 125 </li></ul></ul><ul><li>Cut the fluff. </li></ul><ul><li>Write for people. </li></ul>

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