Salerm Cosmetics Magazine

1. trends
where you're from...
62 SALERM COSMETICS MAGAZINE
Best-selling products: Salerm 21.
Colour: Best seller in the whole
country is dark blond, although
there are two exceptions: New York
(where brown and light blonds win
out) and Florida (Shanghai red).
Best-selling product: Keratin
Shot.
Colour: A favourite among those
from Costa Rica is Nordic blond,
followed by Shanghai red.
Preferred product:
wheat germ
moisturising leave-in
conditioner.
Colour: Germans lean
towards light brown
and blond.
Best-selling products: Salerm 21.
Colour: Shanghai red and brown.
Best selling product:
Arganology argan oil.
Colour: Moroccans prefer
ash blond and light brown.
Best-selling products: Salerm 21.
Colour: light brown and dark blond.
Best-selling product:
Salerm 21.
Colour: Canadians tend towards
light blond and light brown.
Best-selling product:
Salerm 21.
Colour: the two top selling
colours are extra light pearl
blond and blond.
Star product: Arganology
argan oil.
Colour: from blond to dark
blond.
Best selling products: Salerm 21
United States
oduct: Keratin
Costa Rica
Best-selling product:
Salermvital split ends
treatment
Colour: Panamanians
lean towards blond and
light blond.
BBesBesBestt-st-s lellelliing produ
Panama
Best-selling product: Salerm 21.
Colour: Colombians prefer Shanghai
red and brown.
g product: Salerm 21.
Colombia
PPrePrePrefferferredred pr doduct:
Germany
BBest-selling products: Sal
Puerto Rico
Best selling product:
Morocco
cts: Salerm 21.
Mexico
uct:
Canada
Best selling product:
Dominican Rep.
anology
Chile

2. dark
blond triumphs,
except in New
York, where women
prefer dark and
light browns
and I’ll tell you
Best-selling products: Salerm 21.
Colour: In Spain, the best selling colour is light brown,
followed closely by blond. There are slight differences by
region. In Valencia and Aragon, there are more light blonds
and on the Canary Islands more golden light blonds.
Best-selling
products: Salerm 21.
Colour: the two top
selling colours are
extra light pearl blond
and blond.
Best selling product:
Arganology argan oil.
Colour: Italians love light brown
and dark blond.
Star product: Arganology
argan oil.
Colour: They opt for brown
hues like dark chestnut and
chocolate.
Best-selling pro
Spain
Best selling
Russia
Best selling prod
Italy
Star product: Arganology
Czech Rep.
ARGANOLOGY
ARGAN OIL
SALERMVISON DYES
KERATIN
SHOT
SALERMVITAL
WHEAT GERM
MOISTURISING LEAVE-IN
CONDITIONER
SALERM 21
SALERM COSMETICS MAGAZINE 63
TEXT: EDITORIAL PHOTOS: AGENCIES/ARCHIVE
Colour
SALERMVITAL
Treatments
The presence of Salerm
Cosmetics around the
world gives us an excellent
panorama of the most highly
sought after products and
colours internationally. This is
a sociological atlas of trends
in products and hair colours,
country by country.