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We cannot leave it to future generations to fix our problems                  or correct our mistakes
Description• A project intended to  increase awareness towards  climate changes• A glimpse into the future-  how the world...
Description• November-December 2009• 5 weeks letter collection• 16 days ARG
The flow• Loveletterstothefuture.com-asking users to produce  text/pictures/videos for future generations• 100 best letter...
The flow• Letters sealed in a special time capsule designated to be  opened in the year 2109• Capsule launched at Copenhag...
In the meantime• Clues appearing in a portal embedded in the official  website+updates in the official blog• Additional cl...
In the meantime• Clues open up video feeds “from the future”• Blog links to a forum where users solve the clues together• ...
Platforms used•   Official Website->Secret portal•   Official Forum•   Official Blog•   Mobile
Platforms used• Facebook• Youtube channel
Real life integration• “Youll need to leave your screen and find me outside”• Scavenger hunt• Use of mobile phones+AR appl...
Marketing Strategies                       Celebrities & BigshotsJim Salinger-       Francesca Pryce-   David Suzuki –   L...
Marketing Strategies• User generated content• Democratic vote for best 100 letters• ARG peak at Copenhagen
Media Coverage• Eastline marketing- 2 Webby awards, best green website of  the year
Media Coverage                Greenpeace website• Greenpeace website: “We’re hoping the future revealed through  this game...
Great success?• Official Youtube channel-16,753 views, 26 subscribers• Copenhagen capsule launch- 2149 views• Maya’s first...
Opinions & ReviewPros• Global cooperation – Helps spread the word• Democratic voting system – Increases  engagement & part...
Opinions & Review(more) Pros• Time travel fantasy• Immersive- Staying in character• Shocking and well played videos
Opinions & ReviewCons• Time capsule – naïve idea, too kitsch and childish• Intertextuality – corresponds with other texts ...
Opinions & Review(more) Cons• Too ambitious – Can gaming make a better  world? a world-changing website• A world that prai...
Love Letters to The Future
Love Letters to The Future
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Love Letters to The Future

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A review of an internet project called Love Letters to The Future. Part of an assignment for On-Line Characters and Plots Development course at IDC.

Published in: Technology
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Love Letters to The Future

  1. 1. We cannot leave it to future generations to fix our problems or correct our mistakes
  2. 2. Description• A project intended to increase awareness towards climate changes• A glimpse into the future- how the world would look if we continue destroying it• User generated letters that express what we want to tell the next generations about the earth
  3. 3. Description• November-December 2009• 5 weeks letter collection• 16 days ARG
  4. 4. The flow• Loveletterstothefuture.com-asking users to produce text/pictures/videos for future generations• 100 best letters chosen by user votes
  5. 5. The flow• Letters sealed in a special time capsule designated to be opened in the year 2109• Capsule launched at Copenhagen UN Climate Change Conference
  6. 6. In the meantime• Clues appearing in a portal embedded in the official website+updates in the official blog• Additional clues scattered around the world (Graffiti, Augmented reality)
  7. 7. In the meantime• Clues open up video feeds “from the future”• Blog links to a forum where users solve the clues together• Final video showing the world in 2109, screened at Copenhagen conference
  8. 8. Platforms used• Official Website->Secret portal• Official Forum• Official Blog• Mobile
  9. 9. Platforms used• Facebook• Youtube channel
  10. 10. Real life integration• “Youll need to leave your screen and find me outside”• Scavenger hunt• Use of mobile phones+AR application
  11. 11. Marketing Strategies Celebrities & BigshotsJim Salinger- Francesca Pryce- David Suzuki – Lucy Lawless-Actress,Climate Scientist Journalist Zoologist Greenpeace activist
  12. 12. Marketing Strategies• User generated content• Democratic vote for best 100 letters• ARG peak at Copenhagen
  13. 13. Media Coverage• Eastline marketing- 2 Webby awards, best green website of the year
  14. 14. Media Coverage Greenpeace website• Greenpeace website: “We’re hoping the future revealed through this game will change the present”• Andrew Davies: “[…] This game is about imagining our future”
  15. 15. Great success?• Official Youtube channel-16,753 views, 26 subscribers• Copenhagen capsule launch- 2149 views• Maya’s first video- 155 views• Thin media coverage• Not so great success Why?
  16. 16. Opinions & ReviewPros• Global cooperation – Helps spread the word• Democratic voting system – Increases engagement & participation• Multiplatform• Not too fictional…• Emotional-”Some of your grandchildren are here with me now”
  17. 17. Opinions & Review(more) Pros• Time travel fantasy• Immersive- Staying in character• Shocking and well played videos
  18. 18. Opinions & ReviewCons• Time capsule – naïve idea, too kitsch and childish• Intertextuality – corresponds with other texts (Matrix, War of the Worlds, 2012) – Loss of compassion• Wasn’t taken seriously enough• Clues didn’t encourage cooperation/collective intelligence
  19. 19. Opinions & Review(more) Cons• Too ambitious – Can gaming make a better world? a world-changing website• A world that praises individuality leaves little room for environmental awareness• Short development time (linking it to COP)• Not linking it to existing content• Hardcore gamer community only• Plot left unresolved

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