1. Social marketing, Individual behaviour, Tobacco, Drugs
Brand management, Social networking sites
Social media, Innovation, End-users, Collaboration, Service delivery
social media to social customer relationship management
Twitter, interactivity, Microblogging, Social media, United States of America, Australia,
Marketing
Customer engagement, Buyer-seller relationships, Social media,Web 2.0,Relational
exchange, Emotional bonds, Customer orientation, Marketing strategy
Social media And workforce
Market research, Social media, Law, Techniques
Brand management, Legislation, Law, Social media, Brand protection
Brand management, Brand equity, Marketing communications, Social media, Traditional
media, Word of mouth
article about Facebook
Social media, Social comparison, Contest design, Consumer engagement,
Social value creation, Youth marketing, Social networking sites, Young consumers
South East Europe, Banks, Social media,Web 2.0, Relationship marketing, Retail banking
Consumer behaviour, Social media, Social networking sites, Brand management,
User-generated content, Facebook, Luxury brands, Functional theories of attitude
Ethical Guidelines for Business and Social Marketing
Social marketing . Health communication Preconception care . Preconception health .
Behavior Theories
2. Cancer . Smoking . Social marketing . Health behavior change . Youth
The impact of a hybrid social marketing intervention on inequities in access, ownership
and use of insecticide-treated nets