Final presentation of "Dress tree Tree", Emmaus Accelerator. Social Innovation Day, Malmö, 1st June 2015 Linn Norberg, Asma Sahli, Eirini Oikonomopoulou, Axel Philipson

1. Recycling = Fun Campaign
Dress the tree
Linn Norberg, Asma Sahli, Eirini Oikonomopoulou, Axel Philipson

2. How many of you have never recycled your clothes?

3. The survey “What do you do with your old clothes?”

4. The survey “What would make you recycle your clothes?”

5. The idea A seasonal Recycling Day

6. When the tree is full...Positive feedback

7. Fun “Come for the fun, leave without your clothes!”

8. Motivation “What do I get?”

9. Marketing Social media, newspapers, posters

10. The result
1 008 000 liters of
water
605 kg of carbon dioxide
The result 112 kg of textile collected!

11. Start!
23/05/2015
Stortorget
Lund
Step 1
August
Step 2
September
Step 3
April
Future..
.
Malmöfestivalen
Malmö
Klimatfestivalen
Malmö
Kulturnatten
Lund
Other cities...
The vision Let the tree grow!

12. Thanks!