Word of mouth marketing (WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues

1. Word of Mouth Marketing: Building a
Strategy That Really Works
Word of mouth marketing (WOM marketing) is when a consumer's
interest in a company's product or service is reflected in their daily
dialogs

2. Referral Marketing Software- Everything you want to know

4. Word of Mouth Marketing- A Smart Strategy
• Many of you must have heard about this awesome new term
• ‘Word of Mouth Marketing’- a great way for lead generation, this
means where people tell people some piece of information. It is a
widely used term in the world of business. Being mere a famous
phrase, it is very effective too.
• “People trust the words of their confidants.”

5. • Had a wonderful dinner last night at a restaurant which is around the
corner of the street? Was the dinner much amazing than you
expected? Then you tweet it or Instagram it. Also, you suggest it to
your friends and family, which leads to a percentage of the gain in
business, this explains the best what WOM ‘literally’ mean.
• There could be various reasons you can give a customer to talk about
you positively! Like you can go beyond their expectations or treat
them special. These are some ways you can provide a reason to talk
about your company.

6. Why Word of Mouth Marketing is so
important?
• Always think you as of a customer and then question yourself whether you
will buy a product with negative or no online reviews?
• Of course, the answer will be ‘No’ for some. And some will go with the
suggestions of their family or friends, but opinions and reviews matter!
Also, online media plays an important role. A review, be it negative or
positive it can reach millions in a few matters of second. WOM is not a new
term, the time before when online media was not a thing, Word of Mouth
has always been there to get leads.
• There are several pieces of research performed on this, and all have the
same conclusion, that people trust the reviews and the word of other
people.
• Word of Mouth is all about reviews.

7. How to implement WOM to your business?
• Before starting off, here are a few facts you might know:
• User- Generated Facts (UGF)
• People don’t trust on online advertisements but believe in recommendations from their
acquaintances.
• By WOM a business can earn 2 times more than with the sales.
• There is only a percentage of businesses who are taking WOM into consideration; this
article will help them know the importance of it.
• Encourage UGF as the facts and the content which is created by the consumers of the
product. The content of these customers is more trusted as they have been a part of you
since a long time and by this, it gives a business to work well for them more and keep
them as a family.
• UGF is more like online reviews, but it is more focused on social media, like creating the
hashtags for different content of also sharing creative imagery and creating attractive
campaigns.

8. Offer Incentives and Values
• Sharing valuable information, sending them newsletters, telling them
about a new product launch can make them feel special.
• Also, thank them by giving your customer discounts and a free product this
can up your WOM game, as they will definitely share good about you to
others.
• Create Referral Programs
• Referral programs justify word of mouth marketing the best. You make your
existing customer share referral link to the other people they know. By this
way, your clients will get you new trusted customers and earn a profit too.
This is the best acquisition you will ever earn. Learn more on Referral
Programs.
• Get amazing ideas on referral programs and think of getting yourself a one,
to up your sales.

9. Conclusion:
• Word of Mouth marketing is now way easier to use. Thanks to the
internet. Every business should consider implementing it.
• There are many businesses and companies who have benefited from
it. Learn more about it from Nielsen’s report, and you will know, how
important it is to implement word of mouth to your business.
• Hope you liked the article and it helped you in clearing all the doubts
you had.
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