detecting an investment scam in the stock market today.

7. • To start of the list, we look at easily one of the
most common scamming tactics in the business
• Reeling in investors by offering quick returns on
investments, this tactic is also one of the most
effective, especially to new comers
• Usually you want to stay away from these type
of investments

8. • Promising investors a quick buck is seen
virtually everywhere
• However, most of the time it isn’t true
• Promises are next to impossible to keep in
the stock market as no one can ever be
completely sure on an investment
• Try to stay away from these “quick turn-
arounds.”

9. • Some investments actually work with
services to scam investors into spending
money into their stock
• If an investor ever advises you to put
everything into one investment, this is a
huge sign that you’re most likely in the
process of getting scammed

10. These three marketing tools can all be manipulated to
fit a scammers needs

11. Ethos is used by scammers by
promising “experts” approving
their service and applying
themselves credibility.

12. Pathos is used by tricking
investors into believing false
promises such as “quick cash” or
“earn one million dollars using
this service”, which is a clear
sign these are scams.

13. Logos are used in various ways. Many scam artist’s logos
are rather unprofessional, giving a clear sign that their
service may not be legitimate. However, the more
skillful scammers do have relatively visually appealing
logos, so be wary of what you see on the outside and do
investigating before making any investments.

14. • If at any time you as an investor are
offered an unorthodox way of
payment, it is most likely a scam
• There are legitimate services that do
offer rather unusual ways of pay, but
it is one of the most often used
methods of scam, so be wary

15. • How important it is to research
before investing. This should always
be the case whether you are looking
to buy a stock or service
• Research should be conducted
through multiple outlet
• Just an investment never guarantees
it actually is

16. • How important it is to research before investing.
Knowing who you are giving your money to
should be common sense
• Just having a casual conversation or exchanging a
few emails simply is not enough
• One important thing to keep your eye out on is
make sure whoever you deal with is authorized to
do so as well

17. • Being honest with scammers is the best way to
catch them in the act
• If you ask questions revolving their service, the
market, make sure the answer the give back to
you is appropriate
• Don’t be afraid to ask questions designed to
differentiate scammers and legitimate
investments

18. • Have you ever gotten a phone call randomly from
a service or company?
• The best way to avoid this is simply not to answer
calls from numbers you are unfamiliar with
• By chance happen to answer, don’t fall for their
tactics and simply hang up or say no
• Stand your ground to cold-calls to avoid being a
scam victim