Money matters a lot to a business, hence saving the same is pretty much important for you. Master these 5 pay-per-click tricks by Google and improve your business performance.

1. +91-11- 47098755
Save Your Business Money With These 5 Pay-Per-Click Tricks By Google

2. +91-11- 47098755
Pay-per-click or PPC is an internet marketing model wherein advertisers pay a definite amount of money every time someone clicks their ads.
All in all, it’s a way of getting, rather buying, visits to your website. Pay per click services in India are used majorly by all businesses and brands
to get traffic on their websites.
These 5 tricks mentioned here would give you the knowledge required for delivering bigger and better results in advertising campaigns online
and also on other prominent search engines. These will help you save money, along with generating more number of leads at lower prices.

3. +91-11- 47098755
Negative Keywords:
As per Google, negative keywords are keywords that prevent any type of activity on your ad due to some particular word or phrase. Such
keywords forbid Google from showing your ad to people who search for that word or phrase. To avoid this, you must formulate a list of such
negative keywords, which can also include keywords used by competitor brands - words like ‘how to’, ‘free’, ‘cheap’, etc. can be omitted if
you’re sure enough that they won’t get any sale for your business.

4. +91-11- 47098755
Ad Schedule
You might as well like to show your ad to people only on some specific days or when you are present to handle the inquiries from customers on
regular business days. Something that many marketing managers, entrepreneurs and business owners do not know is that AdWords campaigns, by
default, might be set to “Show ads all days and hours.”
It’s better to carefully study the conversion history of your brand and find out the most profitable hours when you can serve your ad. You can’t let that
hard earned money go waste, right?

5. +91-11- 47098755
Keyword Selection
A very common mistake that advertisers often make while setting a PPC campaign, is not knowing the difference between exact match, broad match
modifier, broad match and phrase match keywords.
Google has all the differences between types of keywords listed in a chart, along with all the possible examples of searches.
In your ad campaign, in the keyword tab, click on ‘search terms’. This will help you get an insight into search queries that most people are typing
before they click your ads. Check this as soon as possible; don’t get surprised if you find yourself paying for irrelevant searches.

6. +91-11- 47098755
Quality Score
You might as well be surprised to know that your keyword performance is judged by Google and also rated on a scale of 1-10! This is known an Quality
Score, and tells you how relevant your keywords, ads and landing page are to the user who views your ad. A hight quality score leads to better positioning
of ads and low costs.

7. +91-11- 47098755
Keep Testing Always
A great benefit of digital advertising is that two different sets of ad copies can be run at the same time; the top performer out of two can lower the cost
per acquisition and cost per click to a great extent. Once you get a top ad performer copy, you can use it in new creatives to keep improving your
advertisements continuously.
Start using these trick to save your business money and improve the traffic quality on your website.

8. Contact Us Website: https://www.interactivebees.com
Mail ID: info@interactivebees.com
Thank You So Much Your Time
Contact Us
+91-11- 47098755