1. Commission Brief
Title
Project Name The Hereford
Deadline for Proposals 5pm - Monday 1st March 2010
Fee £3,000 Artist fee (to include all expenses)
plus production budget to be agreed.
Purpose
The purpose of this brief is to secure the creation of a high quality and innovative
exhibition - of new photographic work and archival material - to celebrate the
history, regional cultural significance and international presence of ‘The Hereford’
breed of cattle.
To achieve this, HPF are seeking to appoint a photographer to develop a proposal
and undertake this research-led commission by the end of June 2010.
The exhibition will be part of the core programme for the 2010 Hereford
Photography Festival, from Friday 22nd October - Saturday 27th November 2010. Tour
opportunities, both nationally and internationally are being explored.
Brief
This project has the potential across a variety of photographic disciplines including
documentary, landscape and portraiture. The Hereford is significant for its
contribution to the region’s economy and cultural identity, being recognised as a
premier brand of beef cattle and carrying the name of Hereford around the world. It
is anticipated that this project will link with HPF’s socially-engaged project currently
being undertaken with Hereford Cattle Association.
HPF are interested in receiving proposals that engage with any aspect of the breeds
history and representation, including for example:
• Farming methods
• Animal husbandry
• Showing/Breeding
• Food
• Environment & Sustainability
• Family History
• Global Export & International Presence
• Representations of the breed
It is anticipated that the Photographer would work closely with HPF throughout the

2. commission to develop and agree ideas for the presentation, execution and design
of exhibition. The exhibition has the potential to have a high-impact presence during
the Festival period and would lend itself well to exterior and interior presentation in
a variety of locations.
HPF would welcome applications either from individuals or from arts and research
partnerships.
Application details
Please send up to 10 images (prints, on CD/DVD or low res if emailed), CV, a project
proposal of no more than 500 words, 2 referees contact details and a covering letter
highlighting relevant experience and your interest in this commission, to:
Caitlin Griffiths
Artistic Director
Hereford Photography Festival
First Floor
Sullivan House
72 – 80 Widemarsh Street
Hereford
HR4 9HG
Or email caitlin@photofest.org, with The Hereford Commission in the title.
Applications to arrive no later than 5pm on Monday 1st March 2010. Please enclose
and SAE for the return of any materials.
Shortlisted applicants will be notified by 31st March 2010.