Empty rentals mean empty bank accounts. There is no greater pain a landlord can endure than a vacant apartment. In order to stay in business, it’s important that all vacancies get filled as fast as possible.
Filling apartments does not come naturally; it is a learned skill. Many landlords, when faced with a vacancy, have a finely tuned, Three-Step System that they can implement at a moment’s notice:
Step 1: Put ad in local paper; Step 2: Put hands together; Step 3: Start praying.
I guess you can’t blame them; that’s what they see all the other landlords doing.
Though using classified ads can be an effective method of renting apartments, it’s not the most effective, and it’s certainly not the only technique you should employ. There are many other ways to find prospects to rent your unit...