If you have purchased a static IP address through your internet service provider you can usually ask them to set up a reverse DNS entry for your purchased static IP address.

1. Tips For Successful Email
Delivery
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2. Inboxemailservers
One of the most frequently asked questions is
how to best send emails, so that they actually get
delivered, and aren't blocked by the recipient's
spam filter. Here we give some tips on how to
make sure your emails get delivered.

3. Inboxemailservers
Following these tips will greatly improve your
delivery rate, and ensure your business or
organization is bulk emailing in a professional
manner.

4. Make Sure Your Recipients Really Want
Your Email
 You should only be sending
emails to recipients who
have opted into your mailing
list. There are many
legitimate uses for sending
bulk email.
 This can included customers
who have purchased from
you before, newsletter
subscribers, organization
members, or others who
have explicitly requested to
be on your mailing list.
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5. Inboxemailservers
If you bought a mailing list from a third party,
this is not a legitimate use of AutoMSW.

6. Use A Valid "From" Email
Address
 The recipient should be
able to reply to your email,
and have it get delivered
back to you.
 Spam filters/software have
a variety of methods to
detect invalid or forged
"From" addresses, and will
often block your message
based on this.
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7. Have An Easy Opt-Out Method
 If one of your recipients
decides they no longer want
to receive emails from you
they should have an easy
way to get off your mailing
list.
 This can be a link in your
email that directs them to
a form on your web site
or immediately un-subscribes
them.
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8. Have An Easy Opt-Out Method
 If one of your recipients
decides they no longer want
to receive
bulk email server provider
from you they should have
an easy way to get off your
mailing list.
 This can be a link in your
email that directs them to
a form on your web site
or immediately un-subscribes
them.
Inboxemailservers

9. Inboxemailservers
 You can also give other instructions for
unsubscribing, like asking them to just
email you back with "unsubscribe" in the
subject.

10. Direct Send Specific Tips:
 When using AutoMSW's "Direct Send"
method (the built-in SMTP server), you
should also have a static IP address with a
rDNS entry as described below:
Inboxemailservers

11. Send From A Mail Server With
A Static IP Address
 Some mail servers will
reject your email if it
comes from a mail
server with a dynamic IP
address.
 Most home computers that
connect to the internet
through an Internet Service
Provider (ISP) will often be
given a dynamic IP
address by their ISP.
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12.  It is called a dynamic IP
because it could be
different each time you
connect.
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 If your computer is
connected via a dynamic
IP address you should
avoid using AutoMSW's
"Direct Send" feature.

13.  Instead, use your ISP's
SMTP server, which will
have a static IP address.
Inboxemailservers
 To use your ISP's SMTP
server choose the
"Change..." button in the
"From" section in
AutoMSW, and choose the
SMTP mail server option.

14. Inboxemailservers
If you would like to obtain a static IP address,
contact your ISP. Many ISPs will offer a static IP
for an additional monthly charge.

15. Send From A Mail Server With A Matching
Reverse DNS (rDNS) Entry
 Many mail servers will
perform a reverse DNS
lookup on the IP address of
the mail server, and make
sure it matches the domain
name of that mail server.
 If it does not match, the
receiving mail server may
refuse connection. Anti-spam
software may also do
reverse DNS lookups before
delivering your email to the
recipient.
Inboxemailservers

16.  Reverse DNS is the
process of taking an IP
address and looking up the
name associated with that
IP address.
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 A properly configured mail
server should have a
reverse DNS entry that
matches the domain name
of the server.

17.  A good site to learn about
this, and do various
lookups or Lookup Server.
Inboxemailservers
 If you have purchased a
static IP address through
your internet service
provider you can usually
ask them to set up a
reverse DNS entry for your
purchased static IP
address.

18. Thank you!!!
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too..
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