Developing data driven trend viral strategy

1. DATA DRIVEN
VIRAL MARKETING

2. About Me
Founder of Data Driven Asia
Founder of Samudera Resources Indonesia
CMO EVOTEK
Ex Senior Data Scientist MCC ( US Gov State Agency )
Ex Data Architect UNICEF Innovation Lab
Ex Data Analyst in World Bank
Education :
Electronics & Instrumentation Engineer, UGM
Innovation & Entrepreneurship, LPIK ITB

5. Targeted Customer : Semua Netizen Indonesia yang membenci Foke dan kepo
Media Marketing Channel : Google Search Engine
Content Marketing : “ Sungai bersih karena Foke”

10. Setiap Detik ada
tambahan video
berdurasi 2 jam
Mengapa Viralitas itu susah?
Setiap hari ada
4,75 Milyar
konten baru
Setiap hari
ada 500 juta
twitt baru

11. Internet
Audience
Facebook,
Instagram
& Twitter
Youtube
News
Portal
C
O
N
T
E
N
T
V
A
L
U
E
S
Viral
Good engagement
& Positive
Sentiment
Bad engagement &
Negative
Sentiment

12. Parameters Customer

13. Viral via Printed Media

14. Viral via Printed Media

15. Menciptakan Konten Viral
Timing
Konteks
Konten
Kontroversi/
Urgensi
Urgensi Vs Kontroversi

16. Viralitas Vs Customer Engagment

17. Internet
Audience
Facebook,
Instagram
& Twitter
Youtube
News
Portal
C
O
N
T
E
N
T
V
A
L
U
E
S
Viral
Good engagement
& Positive
Sentiment
Bad engagement &
Negative
Sentiment

18. Questions ?