Get more information about the market: https://www.imarcgroup.com/indian-poultry-market The Indian poultry market reached a value of around INR 1,750 Billion in 2018. Poultry includes ducks, turkeys, chickens and geese are raised domestically or commercially for their eggs and meat. In recent decades, the poultry industry in India has been radically transformed and emerged as one of the major sectors of the economy. Want more information about this market? Request a free report sample: https://www.imarcgroup.com/request?type=report&id=1042&flag=B Contact Us IMARC Group Elena Anderson Email: Sales@imarcgroup.com Tel No:(D) +91 120 433 0800 | https://www.imarcgroup.com Americas :- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 Linkedin: https://www.linkedin.com/company/imarc-group

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Indian Poultry Market Research Report, Share, Size,
Growth, Demand and Forecast Till 2024

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3. Report DescriptionReport Description and Highlights
Indian Poultry Market Report By End Use (Food Services and Households), Distribution Channel
(Traditional Retail Stores, Business to Business and Modern Retail Stores), Segment, Region
The Indian poultry market has witnessed robust growth over the past few years which can be
attributed to the flourishing food service industry, emerging organized retail outlets and rising demand
from the eggetarian and non-vegetarian population in the country.
Market Overview:
According to the latest report by IMARC Group, titled “Indian Poultry Market: Industry Trends, Share,
Size, Growth, Opportunity and Forecast 2019-2024”, the Indian poultry market reached a value of
around INR 1,750 Billion in 2018. Poultry includes ducks, turkeys, chickens and geese are raised
domestically or commercially for their eggs and meat. In recent decades, the poultry industry in India
has been radically transformed and emerged as one of the major sectors of the economy. The growth
of the industry has been driven by strong demand for these products emanating from the eggetarian
and non-vegetarian population in the country. Moreover, due to rapid urbanization, inflating
disposable incomes and rising health consciousness among consumers, the traditional Indian diet
which had been heavily dependent on pulses has now been replaced with other protein-rich food
products such as meat, eggs, and dairy products.

4. Report DescriptionReport Description and Highlights
Market Trends:
Changing food habits and busy schedules of the working population have increased the preference for
convenient food offered at food joints. In addition to this, the introduction of online food delivery
channels, such as Zomato, Swiggy, Food Panda and Uber Eats, has improved the accessibility to food
services. Since a significant part of the demand for poultry products comes from the food service
sector, its development is providing impetus to the growth of the Indian market. Apart from this,
various organized retail outlets have emerged over the past two decades with adequate resources for
freezing and refrigerating poultry products. In comparison with local grocery stores, these outlets also
offer stock keeping units (SKU) for displaying different products. The expansion of these outlets is
further creating a positive outlook for the market. Looking forward, the market value is projected to
reach INR 4,340 Billion by 2024, expanding at a CAGR of more than 16% during 2019-2024.
Indian Poultry Market Segmentation:
Market Segmentation by End-Use
o Food Services
o Households
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5. Sample Figure: India: Poultry Market Forecast: Volume Trends (in ‘000 Metric
Tons), 2019-2024
184.3 191.7 199.3 207.3 215.6 224.2
2019 2020 2021 2022 2023 2024
Market Forecast

6. Report DescriptionMarket Segmentation
Based on end-uses, the market has been bifurcated into households and food services. Presently,
households represent the biggest segment for eggs, whereas food services represent the leading end-
use segment for broilers due to the growing trend of dining-out among consumers.
Market Segmentation Distribution Channel
• Traditional Retail Stores
• Business to Business
• Modern Retail Stores
On the basis of distribution channels, the market has been segregated into traditional retail, business-to-
business, supermarkets and hypermarkets, convenience stores, online, and others. Currently, traditional
retail accounts for the majority of the total market share for both eggs and broilers as consumers mostly
prefer freshly slaughtered chicken which is provided by these outlets.
Market Segmentation by Region
• Maharashtra
• Tamil Nadu
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7. Report DescriptionMarket Segmentation
• Haryana
• West Bengal
• Uttar Pradesh
• Others
State-wise, Andhra Pradesh and Maharashtra represent the leading markets for eggs and broilers,
respectively. Several initiatives undertaken by the governing authorities have majorly contributed to the
growth of the market in these states.
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