2. In this article I will review the similarities and differences
between the ranking algorithms of Google, Yahoo and
Msn. Google and Yahoo are considerably reasonably close
in terms of off-page factors weighting compared to Msn,
which is more on the on-page side. Like Google, Yahoo and
MSN will discount obviously identical and unnatural
looking anchor link text. Since these algos are frequently
updated, I will only concentrate on those factors that do
not. Otherwise, mayor updates should take place for them
to be replaced by other/better methods.
6. Yahoo tends to be the most active of the three when it
comes to crawling. Not a general rule though. But in
addition to its nature, having RSS on your site will get it
more aggressive and frequently crawled. Similar to
Google, Yahoo gives a lot of importance to inbound links,
looking into factors like relevancy and anchor text, and
heavily at volume of links. Their TrustRank is a form of
PageRank, but with a special teleportation to a subset of
high-quality pages. Yahoo search rankings appear to place
extra importance on your site being listed in their
directory, especially for highly competitive terms. Keyword
density in title and content relevance also count.
8. Maybe a substantial different from the other two, Msn
normally gives more weight to the title text. Also, CSS
optimization plays an important role at getting better
rankings here. Msn is second to Yahoo on links volume,
but the link analysis is reversed, analyzing inbound links
for quality, anchor text keywords, and relevancy. Inclusion
in the MSN endorsed directories would boost your site
high in the SERPs. This fact still holds true, but its
advantage has lessened with the new Live version.
Content freshness is still very important, boosting rank of
frequently updated pages.
10. Yes, it is possible. Did someone said: wikipedia?
Regardless of the algo differences of the mayor search
engines, a site with great content that attracts users, and
generates lots of natural occurring inbound links having
great anchor text, has a great chance of replicating similar
success. Of the off-page factors, quality of inbound links is
the most important. Of the on-page factors the keyword
density in the title. A good balance between conservative
keyword density and other elements like RSS and CSS
need to exist when used, since they all get particular boots
or penalties with the search engines.