Insights in Life Sciences (ilS) provides guidance in project definition by ilS professionals; Life Sciences Expert screening via ilS platform (ilS NetworkSM); Telephone call scheduling via ilS NetworkSM; Telephone interviews and final reports (ilS ReportsSM) via ilS platform

1. Introduction to ilS
BES 2014
March 10th - 12th, 2014

2. ilS enables the access to life sciences experts carefully
selected through the ilS NetworkSM
Decision
Makers
Physicians
Researchers
• Payers (Governments
& Insurances)
• Regulatory Agencies
• Hospital Managers
• Ophthalmology
• Neurology/Pain
• Respiratory
• Gastrointestinal
• Rheumat./Autoimm.
• Oncology
• Dermatology…
• Basic Research
• In vitro assessment
• Translational Research
• In vivo assessment
• Genomics, proteomics…
2
ilS
NetworkSM

3. 3
The ilS NetworkSM covers the top 5 EU countries, USA,
and the “pharmerging” countries (Mexico, China,…)
Based on the client needs, we
also focus on additional
geographies and / or knowledge
areas on an ad hoc basis
LEGEND: Researchers; Physicians: Decision Makers

4. The diagram shows how ilS works with its clients
(Pharma, Biotech or Medical Device Companies)
*ilS SolutionsSM:
ilS ConnectionsSM
ilS InterviewsSM
ilS SurveysSM
ilS KnowledgeSM
Experts selected are
shared with the
Client Company
CLIENT
(Pharmaceutical Company,
Biotech, Medical Device,
VC, CRO,...)
LEGEND:
Researchers:
Physicians:
Decision Makers:
ilS screens the best
profiles based on
Client needs
ilS
NetworkSM
ilS NetworkSM experts
wish
to share their
knowkedge
* ilS professionals help the clients
framing the research topic, custom
recruit the experts, recommend the
best consulting method and
perform the consultations

5. ilS InterviewsSM
ilS SurveysSM
ilS ConnectionSM
ilS KnowledgeSM
 Market intelligence:
Benchmarking
Competitive
intelligence
Opportunity
assessment
SWOT & PEST
 Market Access:
Value Dossiers
Health Economics
P&R Negotiation tools
ilS InsightsSM
5
ilS Primary Research Solutions complement Market
Research and Market Access Solutions (ilS InsightsSM)
 Market Research &
Competitive Intelligence:
• Benchmarking
• Opportunity
assessment
• Partner identification
 Market Access &
Government Affairs:
• Stakeholder mapping
• Value Dossier
• CEA and BIM
• Price & MA Strategy
ilS InsightsSM
Primary Research Solutions

6. 6
sbooz@ucsd.edu
**********
Before being able to participate in a project, experts
must satisfactorily answer the screening questions

7. Case Studies

8. I. Pharma Company trying to gain insights in
regards to the potential pipeline inclusion of
the Fragile X Syndrome condition
Business Development: Should I incorporate the FXS
into my Company’s pipeline?
CLIENT
CHALLENGE
• Perform Opportunity Assessment (ilS InsightsSM)
in order to understand market size and current
competitors
• Gain insights from KOLs – top USA researchers
(ilS InterviewsSM)
• Researcher from the Department of
Biological Chemistry and Molecular
Pharmacology, Harvard Medical School
• Head of the Laboratory of Molecular Neuro-
oncology, Rockefeller University and FRAXA
Research Foundation Scientific Advisor
ilS
SOLUTION

9. II. Chilean Biopharma Company willing to
license a newly developed RSV vaccine
C-Suite: Which Companies might be interested on in-
licensing my vaccine, and how much are they willing to
pay?
CLIENT
CHALLENGE
• Perform benchmark assessment (ilS InsightsSM) in
order to identify potential licensees (EU and USA)
• Hold interviews with paediatricians in order to
understand real market need (ilS InterviewsSM):
• Neonatologist, Advisor of the Chilean Health
Vaccines and Immunization Strategies
Committee
• Paediatrician-in-chief at the Hospital Nacional
Prof. Dr. Juan P. Garrahan, Argentina
• Paediatricians from top hospitals of China,
France, Germany, India, Italy and Spain were
also interviewed
ilS
SOLUTION

10. III. Pharma Company trying to gain an
understanding of its brand perception in
comparison to four other Companies
Marketing: Do decision makers like our brand? Are we
rendering enough Hospital visits?
CLIENT
CHALLENGE
• ilS developed an online Survey (ilS SurveySM) and
sent it to 50 hospital managers and 50 pharmacy
managers from top Spanish Hospitals:
• Hospital Managers: Hospital Gregorio Marañón,
Hospital de Santiago, Hospital Virgen del Rocío,
Hospital 12 de Octubre, Hospital de Bellvitge…
• Pharmacy Managers: Hospital Politécnico La Fe,
Hospital Vall d'Hebrón, Hospital de Donostia,
Hospital Virgen de las Nieves, Hospital La Paz…
• ilS performed a quantitative analysis of the results
and shared insights with the client
ilS
SOLUTION
LEGEND: Researchers Physicians Decision Makers

11. IV. Pharma Company trying to start a P&R
procedure in Spain for a new product indication
Market Access: Which are my product barriers? Will
my value proposition overcome them?
CLIENT
CHALLENGE
• Conduct a product perception (ilS
InterviewsSM)study with 10 KOLs and 10 payers
• Private Ophthalmologists, Vocal of Spanish
Society of Ophthalmology
• Ophthalmologists: Hospital Ramon y Cajal,
Hospital Vall d’Hebron…
• Pharmacists: Hospital Ramon y Cajal,
Hospital Vall d’Hebron…
• Prepare an Objection Handler along with the
product Value Dossier (ilS InsightsSM), tailored to
physicians and payers
ilS
SOLUTION
LEGEND: Researchers Physicians Decision Makers

12. V. Pharma Company trying to understand
Price Sensitivity for a innovative product
ready to be launched
Market Access: Will decision makers include my
product in their hospital portfolio? How much will
they pay for my product?
CLIENT
CHALLENGE
• ilS put together two Advisory boards of decision
makers- Hospital Managers and Pharmacy
Managers from top Italian Hospitals:
• Hospital Managers: Ospedale Niguarda,
Ospedale Maggiore Policlinico, Ospedale
San Paolo, Ospedale Luiggi Sacco...
• Pharmacy Managers: Ospedale San
Camillo, Ospedale Fatebenefratelli,
Ospedale San Giovanni Addolorata…
• ilS developed the Advisory board discussion guide,
moderated the session and shared insights with
the client (ilS KnowledgeSM)
ilS
SOLUTION
LEGEND: Researchers Physicians Decision Makers

13. Why ilS?

14. ilS brings the knowledge companies need to
achieve their commercial excellence…
SECTOR
KNOWLEDGE
GLOBAL
FIRM
EXPERIENCE
PROVEN
METHODOLOGIES
EXCELLENCE
► ilS is an independent company truly dedicated to the Pharma, Biotech and Medical Devices
sectors
► We have a unique access to global and local key stakeholders to gain first hand information
► ilS counts with a senior team with broad managing and consulting experience in the
Pharma, Biotech and Medical Devices sectors
► A methodology to conduct primary research that ensures the highest quality standards
► The most timely, rapid and efficient primary research for Pharma, Biotech and Medical
Devices companies today in the market
► ilS motto is to provide its clients with the highest quality standards
► We are focused on supporting the client throughout all the phases of the project, ensuring
our ambitious quality standards are met
► ilS networkSM counts with Life Sciences experts (healthcare providers, decision makers,
industry representatives,…) from all over the world
► ilS is a strong company headquartered in Barcelona, Spain, and with a global presence
14

15. ilS team has worked for top Organizations from all
over the world
15

16. Backup

17. 17
Before joining the ilS NetworkSM, the experts must
meet a set of requirements as shown below
Bibiliometric
Assessment
Influence Level
Degree of
Expertise
Status
 
Articles Patents Citations Congress # Years Cl. Trials Position Relations
  
   
 PHYSICIANS
DECISION MAKERS
RESEARCHERS
Profile Type:
Expert Rising Star Key Opinion Leader



18. 18
Before joining the ilS NetworkSM, the experts must sign
a T&C agreement…
INDEX OF CONTENTS:
1. Services:
 Dealing with Conflicts of Interest
 Quality of Service
2. Obligations:
 Accuracy of information and data
 Regulatory Compliance
 Confidentiality
3. Compensation
4. Liability
5. Confidentiality Agreement
6. Intellectual Property
7. Contract Breach
Annex 1: Quality of Services
Annex 2: Description of Services
Annex 3: Dispute Resolution

19. To ensure a smooth, fast process, from project start to
finish, ilS offers a set of value added solutions:
ilS SurveysSM
ilS InterviewsSM
 Project Guidance
 Expert Screening
 Phone interview
 Transcript/
Qualitative Report
 Project Guidance
 Expert Screening
 Online survey
 Data analysis
 Quantitative
Report
ilS KnowledgeSM
Ad hoc Solutions:
• Expert Panels
• Reports /
Articles
• Lectures /
Conferences /
ilS InsightsSM
 Competitive
Intelligence:
• Benchmarking
• Opportunity
assessment
• Partner
identification
 Market Access:
• Stakeholder
mapping
• Value Dossier
• CEA and BIM
• Price & MA
Strategy
ilS ConnectionSM
 Project
Guidance
 Expert
Screening
 Telephone call
scheduling

20. ilS brings the knowledge companies need to achieve their commercial excellence
info.es@ilsintelligence.com
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