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2012
mediakit
                                                                                                                                                                                                                                               2012
Idea                                                                                                     READER PROFILE
PenTest Magazine is a monthly downloadable IT security mag, devoted exclusively to penetration                           ����                                                                                 �����
testing. It features articles by penetration testing specialists and enthusiasts, experts in
vulnerability assessment and management. We cover all aspects of pen testing, from theory                                   ��                                                                                       ��
to practice, from methodologies and standards to tools and real-life solutions. Each magazine
                                                                                                                           ��������                                                                                 �����
                                                                                                                                                                                       ��                                                            ���
features a cover focus, and articles from our regular contributors, covering IT security news and
                                                                                                                                                                                  �����������                                             �������������������������
                                                                                                                                                                           ��
up-to-date topics.                                                                                                                                              ��������������������������                                                �����������������������
                                                                                                                                                                                                                                           ����������������������
                                                                                                             ���                                                        ���
The magazine is available by paid subscription. Our twelve issues in the year are accompanied by          ������������
                                                                                                                                         ���
                                                                                                                                                                ���������������������

24 additional ones, devoted to the best penetration testing services providers, who will show you                                     ������������


the pen testing world from their perspective. It’s an excellent opportunity to observe security trends
on the market for the readers, and for companies – to share their invaluable knowledge.                           ���
                                                                                                               ������������


Penetration Test Magazine aims at creating a community of common-minded individuals and
enterprises to work for the evolution and improvement of IT security. Join our project, either by                                                                                 ���
                                                                                                                                                                          �����������������������
subscribing, or by contributing, to make the idea of safer IT environments true.                                                               ���������

                                                                                                                                                                                                                        ���������
                                                                                                                                                         ��
                                                                                                                                                        �����


EVERY ISSUE CONTAINS                                                                                                                                                                              ��
                                                                                                                                                                                                              �����
                                                                                                                                                                                                              �������
                                                                                                                                                                                                                              �����
                                                                                                                                                                                                                             ���������

                                                                                                                                                                                             ��������������

•   Selection of news
•   Tools testing and reviews                                                                                                          ���
                                                                                                                                       �����
                                                                                                                                                                                                                                     ������

•   Articles - advanced technical articles showing the penetration tests techniques in practise                                                                                                           ������
                                                                                                                                                                                                           ����
                                                                                                                                                                                                                                     ������

                                                                                                                                                               ���
•   Regular column by security expert Shane MacDougall                                                                                                        �������

•   Book review
•   Interviews with IT security experts
                                                                                                                                                                                                                            ������


MAGAZINE PUBLICATIONS DATES
                                                                                                                                                                                                                         ��������������



                                                                                                                                                                         �������������������
•   Pentest (release date: 1st of each month) – 50 pages of content dedicated to penetration tests,                                                                         �����
                                                                                                                                                                           ������             �����
    few regular columns written by specialists                                                                                                                  �����
                                                                                                                                                                          �����
                                                                                                                                                                                        �������������������
                                                                                                                                                                                             �����
•   Pentest Extra (release date: 15th of each month) – 50 pages of strictly topical content
                                                                                                                                                                          ������
                                                                                                                                                                ������                     �����������

    dedicated each time to different hot topic
                                                                                                                                                     �����
                                                                                                                                                     ������

•   Pentest Starterkit (release date: 7nd of each month) – 40 pages of content dedicated to latest                                                   �����
                                                                                                                                                      �����
    penetration topics                                                                                                                               �����
                                                                                                                                                     ������

                                                                                                                                                     �����
                                                                                                                                                      �����
                                                                                                                                                                                                 ������
                                                                                                                                                  �����                                           ���
                                                                                                                                                 ��������

                                                                                                                                                       �����
                                                                                                                                                         ��

                                                                                                                                                              �����
                                                                                                                                                               �����




                                                             Pentest Magazine | www.pentestmag.com | en@pentestmag.com                                                                                                                       1
mediakit
                                                                                                                                                                          2012
EDITORIAL OVERVIEW                                                                                  PenTest in American society
                                                                                                    PenTest is part of a worldwide family of magazines offering a Comuter Security perspective.
                                                                                                    PenTest is the largest magazine of this subject in the USA. The top IT experts around the world
What’s Inside                                                                                       are the readers – and often the writers. This innovative magazine focuses on the needs of the
The subject scope in general is IT security seen from the practical point of view. This
                                                                                                    American audience and still benefit from the power of this market.
encompasses:

•   latest pentest techniques
•   security aspects of IT technologies
•   programming security-related applications
•   penetration testing techniques
•   security management and strategies – practical examples.

Here are the subject scopes which can be read in PenTest:

•   PCI DSS
•   Security and auditing standard
•   Penetration test and network security
•   Penetration test and scanning
•   Information and data controls
•   Personnel security awareness levels
•   Fraud and Social engineering
•   Computer and telecommunication network,
•   Wireless devices,
•   Mobile devices,
•   Physical security access controls,
•   Security processes, and physical locations such as buildings, perimeters, and military bases.
•   URL manipulation,
•   SQL injection,
•   Cross-site scripting,
•   Back-end authentication,
•   Password in memory,
•   Session hijacking,
•   Buffer overflow,
•   Web server configuration,
•   Credential management,
•   Clickjacking.




                         2                                   Pentest Magazine | www.pentestmag.com | en@pentestmag.com
mediakit
                                                                                                                                                                                            2012
Magazine Advertising                                                                                         Advertorials
Why should you advertise in PenTest Magazine                                                                 PenTest Magazine features Case Studies, Tools and Reviews. If you are interested in encouraging
PenTest Magazine provides solid information for technical professionals, and they polish and design          people for buying your product, use your tool, recommend your application, show its technical side
offers in an accessible and inviting showcase for advertising. If your marketing goals include reaching      – one of those Advertising options would be perfect for you. The rates starts from $700 per one page of
the world of IT security professionals, beginners and key buyers of IT security tools, applications and/or   Advertorials – if you are interested in more pages or in combining regular advertising and advertorial, let
services, please contact the ad sales person for PenTest magazine!                                           us know what you need and we will try to meet your needs!
    Whether advertisers require lead generation, branding or integrated marketing campaigns, PenTest
provides solutions to help businesses achieve their marketing objectives.



PenTest Regular
              Issue                   Materials Close          Creatives deadline
 each issue – release date 30th,
                                        15th of each month        26th of each month
     availability: following month




PenTest Extra
              Issue                   Materials Close          Creatives deadline
 each issue – release date 15th,
                                        10th of each month        15th of each month
     availability: following month




Ad rates
 4 Color                                             Price

 Double Page Spread (pages 2-3)                      $ 3000
 Full Page(1/1)                                      $ 1600
 Double Spread (2 following pages; other location)   $ 2800
 Half Page (1/2) horizontal                          $ 800
 Half Page (1/2) vertical                            $ 800
 Third Page (1/3) horizontal                         $ 600
 Third Page (1/3) vertical                           $ 600
 Front Page Ad                                       $ 1000
 Product review                                      $ 500




                                                                Pentest Magazine | www.pentestmag.com | en@pentestmag.com                                                                  3
mediakit
                                                                                                                                                                                       2012
WEBSITE ADVERTISING
Online Advertising for Quick, Cost-Effective Marketing                                                     List Rentals
Results                                                                                                    Target a large PenTest audience or hit in on a specific niche. Use this offering to reinforce your
PenTest offers advertisers a variety of online marketing programs, such as standard banner placement,      message, generate quality leads, and heighten awareness.
text links, enewsletters, list rental, and more. Sponsor one of these programs or integrate programs for   Rates – $2400
greater impact. Whether you want to heighten awareness, increase branding or generate leads, we can        Date: The date is choosen by the company that rent the list (cannot be the same as the magazine release
build custom programs to help you achieve your marketing goals.                                            date).

Banner Advertising
Build awareness with our highly targeted PenTest audience by taking advantage of our banner
advertising opportunities. A variety of banner sizes are available to best meet your marketing needs.

 Format                Size in      Max File    CPM
                       Pixels       Size
 Banner                120x100      20 kB       USD 250
 Header in rotation    632x275      60 kB       USD 500
 Header exclusively    632x275      60kB        USD 1000




NEWSLETTER SPONSORSHIPS
Newsletter
Written by PenTestmag.com editors, our newsletters cover the latest news and trends about specific
segments of the PenTest market. Sponsor one of our newsletters to get your message to interested
subscribers.
Distribution: every Wednesday
Text: up to 1000 characters
Image: logo or screenshot
Rate: $1300
 Position             1X           3X          6X
 Newsletter post      $1300        $3300       $7000
 Banner               $700         $1200       $1800
 Special              $1500        $4000       $8000
 Highligthed




                              4                                 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
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                                                                                                       ������� ������                         ������������ ��� ��              2012
                                                                                                       ������������                           ���� ����������
                                                                                                       ������ ������ �                        ���� ������� ��� �
AD FORMATS                                                                                                                                              Ad file specifications
                                                                                                                                                        Please follow these specifications to ensure that
                                                                                                                                                        your ad is printed as you intended.
All formats in mm: width x height. PenTest Magazine trim size: 203 x 293 mm
                                                                                                                                                        File format: Please only send closed (non-
                                                                                                                                                        editable) files as high-resolution PDFs or tiff.
                                                                                                                                                        Naming convention: Make sure that your
                                                                                                                                                        artwork is easily identifyable by giving the file
      ���                  ���                ��� �                                                                                                     a useful name that includes the advertiser’s
                                                                                                                                                        company or product name.
    ����������            ��������            ������                                                                                                    Color: The artwork must use the RGB color
                                                                                                                                                        space to avoid unintended color shifts. Please
                  ���
  ������������ �� � ���� ��� ������        ���������������   ���                             ���                  ���                ��� �              also convert custom and spot colors to RGB
                                                                                           ����������            ��������            ������             Resolution: 300 dpi minimum
  ���� ����������� � ������������ ��       ������ ������
                                                                                                                                                        Bleed: For bleed graphics (background or
  ���� ����������� ��������� ��� �         ������ ������                                                                                                objects that reach to the edge of the page),
              ������� ������                          ������������ ��� ��                ������������ �� � ���� ��� ������        ���������������       please add 5mm of bleed on all trimmed sides.
              ������������                            ���� ����������                    ���� ����������� � ������������ ��       ������ ������         Live area: Allow 5mm within the trim size for all
              ������ ������ �                         ���� ������� ��� �                 ���� ����������� ��������� ��� �         ������ ������         critical text or graphical elements. Allow 15mm
                                                                                                                                                        to the gutter on the left side (right hand page
                                                                                                                                                        ads). Cover 2 or left hand page ads have the
                                                                                                                                                        gutter on the right.
                                                                                                                                                        IMPORTANT: Artwork PDFs should not contain
                                                                                                                                                        any CMYK, LAB, or ICC color
                                                                                                                                                        spaces, transfer functions or screen settings.
                                                                                                                                                        Also note that all fonts must be
      ���                  ���                      ���                  ���               ���                                                          embedded.
    ����������            ��������                     ���           ����������           ��������
                                                                                                                                                        Delivering Your Artwork
      ���                  ���
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             �                                ��� �
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                                                                                             ���
                                                                    �������������� �� � � ����������� ���
                                                                                     �
                                                                                                                  ���                      ���                  ���               ���
                                                                                                                                                        Proofs: We do not require color proofs, but
                                                                                                                                                        printed colors are not guaranteed without
    ����������           ��������             ������                                         ����������           ��������                    ���            ����������
                                                                                                                                                        a color proof on file with �������� ad materials
                                                                                                                                                                                    us by the
 ���� ���������� � ����������� ��                ������             ���� ��������� �      ����������� �
                                                                                                                                                        deadline.
 ���� ����������      ����� ������ �                                ���� ���������        ����� ������                                                  Email: Please send your PDF (20MB max.) to
  ������������ �� � ���� ��� ������        ���������������                                ����������� ����� �� ���������������
                                                                                                     �                                  �����������     the following email�� � � ����������� ���
                                                                                                                                                           �������������� address:
                                                                                                                                                                            �
  ���� ����������� � ������������ ��       ������ ������                                  ���� ���������� � ����������� ��              ������             ���� ��������� �       �����������
                                                                                                                                                        maciej.kozuszek@pentestmag.com �
  ���� ����������� ��������� ��� �         ������ ������                                  ���� ����������      ����� ������ �                           or ���� ���������
                                                                                                                                                            en@pentestmag.com     ����� ������
 ������������                                                                                                                                           FTP: You can also send us your data by FTP
                                                                                                                Contact information:
 ������������                                                                                                                                           using the
                                                                                                                Managin Editor
                                                                                                                                                        following login.
 ��������������                                                                                                 maciej.kozuszek@pentestmag.com
                                                                                        ������������
                                                                                                                                                        Location: 62.111.243.86
                                                                                                                or en@pentestmag.com
                                                                                                                                                        Username: reklamy
                                                                                        ������������            Marketing Manager
����������������������������������������������������������������������
                                                                                                                                                        Password: software.reklamy
                                                                                                                or en@pentestmag.com
                                                                                        ��������������


                                                                                       ����������������������������������������������������������������������

      ���                  ���                      ���                  ���               ���
                                                             Pentest Magazine | www.pentestmag.com | en@pentestmag.com                                                        5

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PT Mag mediakit 2012

  • 2. mediakit 2012 Idea READER PROFILE PenTest Magazine is a monthly downloadable IT security mag, devoted exclusively to penetration ���� ����� testing. It features articles by penetration testing specialists and enthusiasts, experts in vulnerability assessment and management. We cover all aspects of pen testing, from theory �� �� to practice, from methodologies and standards to tools and real-life solutions. Each magazine �������� ����� �� ��� features a cover focus, and articles from our regular contributors, covering IT security news and ����������� ������������������������� �� up-to-date topics. �������������������������� ����������������������� ���������������������� ��� ��� The magazine is available by paid subscription. Our twelve issues in the year are accompanied by ������������ ��� ��������������������� 24 additional ones, devoted to the best penetration testing services providers, who will show you ������������ the pen testing world from their perspective. It’s an excellent opportunity to observe security trends on the market for the readers, and for companies – to share their invaluable knowledge. ��� ������������ Penetration Test Magazine aims at creating a community of common-minded individuals and enterprises to work for the evolution and improvement of IT security. Join our project, either by ��� ����������������������� subscribing, or by contributing, to make the idea of safer IT environments true. ��������� ��������� �� ����� EVERY ISSUE CONTAINS �� ����� ������� ����� ��������� �������������� • Selection of news • Tools testing and reviews ��� ����� ������ • Articles - advanced technical articles showing the penetration tests techniques in practise ������ ���� ������ ��� • Regular column by security expert Shane MacDougall ������� • Book review • Interviews with IT security experts ������ MAGAZINE PUBLICATIONS DATES �������������� ������������������� • Pentest (release date: 1st of each month) – 50 pages of content dedicated to penetration tests, ����� ������ ����� few regular columns written by specialists ����� ����� ������������������� ����� • Pentest Extra (release date: 15th of each month) – 50 pages of strictly topical content ������ ������ ����������� dedicated each time to different hot topic ����� ������ • Pentest Starterkit (release date: 7nd of each month) – 40 pages of content dedicated to latest ����� ����� penetration topics ����� ������ ����� ����� ������ ����� ��� �������� ����� �� ����� ����� Pentest Magazine | www.pentestmag.com | en@pentestmag.com 1
  • 3. mediakit 2012 EDITORIAL OVERVIEW PenTest in American society PenTest is part of a worldwide family of magazines offering a Comuter Security perspective. PenTest is the largest magazine of this subject in the USA. The top IT experts around the world What’s Inside are the readers – and often the writers. This innovative magazine focuses on the needs of the The subject scope in general is IT security seen from the practical point of view. This American audience and still benefit from the power of this market. encompasses: • latest pentest techniques • security aspects of IT technologies • programming security-related applications • penetration testing techniques • security management and strategies – practical examples. Here are the subject scopes which can be read in PenTest: • PCI DSS • Security and auditing standard • Penetration test and network security • Penetration test and scanning • Information and data controls • Personnel security awareness levels • Fraud and Social engineering • Computer and telecommunication network, • Wireless devices, • Mobile devices, • Physical security access controls, • Security processes, and physical locations such as buildings, perimeters, and military bases. • URL manipulation, • SQL injection, • Cross-site scripting, • Back-end authentication, • Password in memory, • Session hijacking, • Buffer overflow, • Web server configuration, • Credential management, • Clickjacking. 2 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
  • 4. mediakit 2012 Magazine Advertising Advertorials Why should you advertise in PenTest Magazine PenTest Magazine features Case Studies, Tools and Reviews. If you are interested in encouraging PenTest Magazine provides solid information for technical professionals, and they polish and design people for buying your product, use your tool, recommend your application, show its technical side offers in an accessible and inviting showcase for advertising. If your marketing goals include reaching – one of those Advertising options would be perfect for you. The rates starts from $700 per one page of the world of IT security professionals, beginners and key buyers of IT security tools, applications and/or Advertorials – if you are interested in more pages or in combining regular advertising and advertorial, let services, please contact the ad sales person for PenTest magazine! us know what you need and we will try to meet your needs! Whether advertisers require lead generation, branding or integrated marketing campaigns, PenTest provides solutions to help businesses achieve their marketing objectives. PenTest Regular Issue Materials Close Creatives deadline each issue – release date 30th, 15th of each month 26th of each month availability: following month PenTest Extra Issue Materials Close Creatives deadline each issue – release date 15th, 10th of each month 15th of each month availability: following month Ad rates 4 Color Price Double Page Spread (pages 2-3) $ 3000 Full Page(1/1) $ 1600 Double Spread (2 following pages; other location) $ 2800 Half Page (1/2) horizontal $ 800 Half Page (1/2) vertical $ 800 Third Page (1/3) horizontal $ 600 Third Page (1/3) vertical $ 600 Front Page Ad $ 1000 Product review $ 500 Pentest Magazine | www.pentestmag.com | en@pentestmag.com 3
  • 5. mediakit 2012 WEBSITE ADVERTISING Online Advertising for Quick, Cost-Effective Marketing List Rentals Results Target a large PenTest audience or hit in on a specific niche. Use this offering to reinforce your PenTest offers advertisers a variety of online marketing programs, such as standard banner placement, message, generate quality leads, and heighten awareness. text links, enewsletters, list rental, and more. Sponsor one of these programs or integrate programs for Rates – $2400 greater impact. Whether you want to heighten awareness, increase branding or generate leads, we can Date: The date is choosen by the company that rent the list (cannot be the same as the magazine release build custom programs to help you achieve your marketing goals. date). Banner Advertising Build awareness with our highly targeted PenTest audience by taking advantage of our banner advertising opportunities. A variety of banner sizes are available to best meet your marketing needs. Format Size in Max File CPM Pixels Size Banner 120x100 20 kB USD 250 Header in rotation 632x275 60 kB USD 500 Header exclusively 632x275 60kB USD 1000 NEWSLETTER SPONSORSHIPS Newsletter Written by PenTestmag.com editors, our newsletters cover the latest news and trends about specific segments of the PenTest market. Sponsor one of our newsletters to get your message to interested subscribers. Distribution: every Wednesday Text: up to 1000 characters Image: logo or screenshot Rate: $1300 Position 1X 3X 6X Newsletter post $1300 $3300 $7000 Banner $700 $1200 $1800 Special $1500 $4000 $8000 Highligthed 4 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
  • 6. ������� ������ ������������ ��� �� ��� ��� ������������ ���� ���������� mediakit ������ ������ � ���� ������� ��� � ������� ������ ������������ ��� �� 2012 ������������ ���� ���������� ������ ������ � ���� ������� ��� � AD FORMATS Ad file specifications Please follow these specifications to ensure that your ad is printed as you intended. All formats in mm: width x height. PenTest Magazine trim size: 203 x 293 mm File format: Please only send closed (non- editable) files as high-resolution PDFs or tiff. Naming convention: Make sure that your artwork is easily identifyable by giving the file ��� ��� ��� � a useful name that includes the advertiser’s company or product name. ���������� �������� ������ Color: The artwork must use the RGB color space to avoid unintended color shifts. Please ��� ������������ �� � ���� ��� ������ ��������������� ��� ��� ��� ��� � also convert custom and spot colors to RGB ���������� �������� ������ Resolution: 300 dpi minimum ���� ����������� � ������������ �� ������ ������ Bleed: For bleed graphics (background or ���� ����������� ��������� ��� � ������ ������ objects that reach to the edge of the page), ������� ������ ������������ ��� �� ������������ �� � ���� ��� ������ ��������������� please add 5mm of bleed on all trimmed sides. ������������ ���� ���������� ���� ����������� � ������������ �� ������ ������ Live area: Allow 5mm within the trim size for all ������ ������ � ���� ������� ��� � ���� ����������� ��������� ��� � ������ ������ critical text or graphical elements. Allow 15mm to the gutter on the left side (right hand page ads). Cover 2 or left hand page ads have the gutter on the right. IMPORTANT: Artwork PDFs should not contain any CMYK, LAB, or ICC color spaces, transfer functions or screen settings. Also note that all fonts must be ��� ��� ��� ��� ��� embedded. ���������� �������� ��� ���������� �������� Delivering Your Artwork ��� ��� ����������� ����� �� ��������������� � ��� � ����������� ��� �������������� �� � � ����������� ��� � ��� ��� ��� ��� Proofs: We do not require color proofs, but printed colors are not guaranteed without ���������� �������� ������ ���������� �������� ��� ���������� a color proof on file with �������� ad materials us by the ���� ���������� � ����������� �� ������ ���� ��������� � ����������� � deadline. ���� ���������� ����� ������ � ���� ��������� ����� ������ Email: Please send your PDF (20MB max.) to ������������ �� � ���� ��� ������ ��������������� ����������� ����� �� ��������������� � ����������� the following email�� � � ����������� ��� �������������� address: � ���� ����������� � ������������ �� ������ ������ ���� ���������� � ����������� �� ������ ���� ��������� � ����������� maciej.kozuszek@pentestmag.com � ���� ����������� ��������� ��� � ������ ������ ���� ���������� ����� ������ � or ���� ��������� en@pentestmag.com ����� ������ ������������ FTP: You can also send us your data by FTP Contact information: ������������ using the Managin Editor following login. �������������� maciej.kozuszek@pentestmag.com ������������ Location: 62.111.243.86 or en@pentestmag.com Username: reklamy ������������ Marketing Manager ���������������������������������������������������������������������� Password: software.reklamy or en@pentestmag.com �������������� ���������������������������������������������������������������������� ��� ��� ��� ��� ��� Pentest Magazine | www.pentestmag.com | en@pentestmag.com 5