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Your business success starts with Email
Marketing
Why iDreamBiz
We at iDreamBiz Visualize our team to be
acknowledged as the e-Transformers who are
committed to deliver the highest quality Web
Solutions and Services, bringing in altogether new
dimensions to the online existence and business
for their clients.
www.iDreamBiz.com
SOME FACTS ABOUT EMAIL MARKETING
Emails Read on
Mobile
23%
Emails Read on
Desktop
33%
Email Read on
Webmail
44%
For every $1 spent, $44.25 is the average
return on email marketing investment.
Email marketing has an ROI of 4,300%
95% of online consumers use email.
The Radicati Group forecasts the email
audience will grow from 2.42 billion this
year to 2.76 billion by 2017.
94% of businesses use email while only
61% of them use social media.
www.iDreamBiz.com
Are You REALLY Doing It RIGHT?
43% of all emails are now being opened via
a mobile device&69% of mobile users delete
emails that aren't optimized for mobile. Are
you sending responsive emails?
Suppressing anyone in your list who hasn't
engaged with your emails in over a year
increases your deliverability rate by 3-5%
immediately. Have you ever considered
cleaning your email list?
33% of email recipients open email
based on subject line alone & Subject
lines fewer than 10 characters long had
an open rate of 58%.Does your subject
lines really stand out in inboxes?
Spam filters work on a point system
and hates sloppy codes. Does your
developer test email newsletter?
www.iDreamBiz.com
Do You KNOW?
BENEFITS OF USING EMAIL MARKETING
www.iDreamBiz.com
Email marketing is 20 times more
cost-effective than traditional media.
It's six to 12 times less expensive to
sell to an existing customer than to a
new one.
Maximizing Your Marketing ROI1
Email is an easy and inexpensive way of
establishing early and long-lasting
relationships. Award VIP’s with free
coupon and referral reward. Building
relationship is a key.
Increasing Customer Profitability2
Gently nurture a prospect through the
sales process, provide important data and
drive the prospect to your Website.
Campaign response generally occurs
within 48 hours.
Driving More Sales Conversions3
Segment email list based on customer’s
behavior based on their purchase history
or actions. Globally reach to targeted
audience who are really interested in your
product & services.
Targeted Global Reach4
Most types of marketing and advertising
are difficult to measure but with email,
everything can be tracked. Get valuable
feedback as you strive to grow your
business.
Improving Tracking & Feedback5
DRIP CAMPAIGNS ENGAGE EMAIL MARKETING
In 2015, Drip Campaigns are
really playing an important role
in nurturing leads and
converting it to sales. People
love to see your stuff before
ordering your services this is
where Drip Marketing comes
in.
Engage Email Marketing is an
another way to stay in touch
with your audience. Businesses
are sharing regular contents
with their subscribers like
blogs, webinars, events etc. in
order to engage them with
their product and services.
www.iDreamBiz.com
What is REALLY Working in 2015
ECOMMERCE MARKETING VIDEO EMAILS
eCommerce portals gradually
shifting to behavior based
email campaigns. They track
who abandoned cart in their
store, what visitors are
searching for, reselling products
after last purchase, product
review etc.
Use of Video within emails.
Video plays a vital role when it
comes to delivering
information in most effective
manner. These days
Businesses using Video as a
most favorable tool for
building trust.
www.iDreamBiz.com
What is REALLY Working in 2015
RESPONSIVE EMAILS POP-UP FORMS
As you already know, 43%
emails open on mobile
these days so sending
responsive email is a
another key to maximize
email ROI.
Trend of using of pop forms
to increase the subscriber
base. It’s really helping
online stores in building list
for future sales and
comparably website bounce
rate has been drop down
tremendously.
www.iDreamBiz.com
What is REALLY Working in 2015
How iDreamBiz Can HELP You With Your Email Marketing Tasks
Our template experts will design,
code & test email newsletter prior to
schedule.
Customize Web Forms and Drip
Campaigns.
Email List & Campaign Management.
Custom integrations for behavior
based campaigns.
Ongoing optimization for higher
conversion.
Customize reporting & analysis.
www.iDreamBiz.com
iDreamBiz WORKING PROCESS
www.iDreamBiz.com
SCREENING
MARKETING
PLAN
DEVELOPMENT
EXECUTION
REPORTING
First, we will understand your business model, traffic
and current email marketing campaigns.
After screening process, we will come up basic
email marketing plan depending upon your budget.
Upon Approval, our team will develop Web
Forms, Integrations, email newsletters etc.
Our marketing managers will execute
campaigns as per marketing plan.
We will share reports with our feedback.
www.iDreamBiz.com
EMAILPLATFORMSWEWORKON
How We Assure Quality Services
Test, Test & Test is the key to assure quality services in Email Marketing . We use tools like Litmus or EmailOnAcid to test your
email campaigns before they reach to your customers. We split test various designs to ensure maximum conversion and ROI.
EmailOnAcid
Email On Acid is a self-serve email testing platform that
aims to help users email marketing campaigns through
targeting and improving render ability, deliverability, and
click-through.
www.iDreamBiz.com
LITMUS
Litmus is a simple, web-based application that is the perfect
complement to VerticalResponse, MailChimp, or any other
mailing tool you’re using. Litmus is the email marketer’s
secret weapon for bulletproof campaigns.
What Our CLIENTS Say About Us
www.iDreamBiz.com
Investors Clinic
We have used iDreamBiz
several times and they are
responsive and provide high
quality HTML designs that
meet our needs. Highly
recommend.
Simon, Xtralights.com
So far these guys are doing an
amazing job for my Email
marketing. While our SEO is
doing trash, our Email
marketing is actually doing so
well that we don't even need
SEO anymore! Their service is
generating wonderful ROI
than any other marketing
channels now.
Bike2Power
Working with iDreamBiz has
been fantastic. The quality of
work produced has been
outstanding. Great
communication and quick
turn around. They are very
efficient meeting all
expectations upon delivering
the project on time with a
great results.
Tech Mahindra
Work was done very well, on
time with good
communication. We like the
ability to track and improve
success rates with accurate
metrics.
Parag Patel, Foresight
I can't say how wonderful it
was to work with this team.
We needed what seemed like
endless adjustments due to
our misunderstanding of
technology. These guys not
once lost patience but quickly
strove to explain what could
be and could not be done.
OFFICE LOCATION
www.iDreamBiz.com
India
G-275, 3rd Floor, Sec-63,
Noida - 201301
0120- 4115530 info@idreambiz.com
www.iDreamBiz.com
THANKS FOR WATCHING

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Email Campaign Management

  • 1. Your business success starts with Email Marketing
  • 2. Why iDreamBiz We at iDreamBiz Visualize our team to be acknowledged as the e-Transformers who are committed to deliver the highest quality Web Solutions and Services, bringing in altogether new dimensions to the online existence and business for their clients. www.iDreamBiz.com
  • 3. SOME FACTS ABOUT EMAIL MARKETING Emails Read on Mobile 23% Emails Read on Desktop 33% Email Read on Webmail 44% For every $1 spent, $44.25 is the average return on email marketing investment. Email marketing has an ROI of 4,300% 95% of online consumers use email. The Radicati Group forecasts the email audience will grow from 2.42 billion this year to 2.76 billion by 2017. 94% of businesses use email while only 61% of them use social media. www.iDreamBiz.com
  • 4. Are You REALLY Doing It RIGHT? 43% of all emails are now being opened via a mobile device&69% of mobile users delete emails that aren't optimized for mobile. Are you sending responsive emails? Suppressing anyone in your list who hasn't engaged with your emails in over a year increases your deliverability rate by 3-5% immediately. Have you ever considered cleaning your email list? 33% of email recipients open email based on subject line alone & Subject lines fewer than 10 characters long had an open rate of 58%.Does your subject lines really stand out in inboxes? Spam filters work on a point system and hates sloppy codes. Does your developer test email newsletter? www.iDreamBiz.com Do You KNOW?
  • 5. BENEFITS OF USING EMAIL MARKETING www.iDreamBiz.com Email marketing is 20 times more cost-effective than traditional media. It's six to 12 times less expensive to sell to an existing customer than to a new one. Maximizing Your Marketing ROI1 Email is an easy and inexpensive way of establishing early and long-lasting relationships. Award VIP’s with free coupon and referral reward. Building relationship is a key. Increasing Customer Profitability2 Gently nurture a prospect through the sales process, provide important data and drive the prospect to your Website. Campaign response generally occurs within 48 hours. Driving More Sales Conversions3 Segment email list based on customer’s behavior based on their purchase history or actions. Globally reach to targeted audience who are really interested in your product & services. Targeted Global Reach4 Most types of marketing and advertising are difficult to measure but with email, everything can be tracked. Get valuable feedback as you strive to grow your business. Improving Tracking & Feedback5
  • 6. DRIP CAMPAIGNS ENGAGE EMAIL MARKETING In 2015, Drip Campaigns are really playing an important role in nurturing leads and converting it to sales. People love to see your stuff before ordering your services this is where Drip Marketing comes in. Engage Email Marketing is an another way to stay in touch with your audience. Businesses are sharing regular contents with their subscribers like blogs, webinars, events etc. in order to engage them with their product and services. www.iDreamBiz.com What is REALLY Working in 2015
  • 7. ECOMMERCE MARKETING VIDEO EMAILS eCommerce portals gradually shifting to behavior based email campaigns. They track who abandoned cart in their store, what visitors are searching for, reselling products after last purchase, product review etc. Use of Video within emails. Video plays a vital role when it comes to delivering information in most effective manner. These days Businesses using Video as a most favorable tool for building trust. www.iDreamBiz.com What is REALLY Working in 2015
  • 8. RESPONSIVE EMAILS POP-UP FORMS As you already know, 43% emails open on mobile these days so sending responsive email is a another key to maximize email ROI. Trend of using of pop forms to increase the subscriber base. It’s really helping online stores in building list for future sales and comparably website bounce rate has been drop down tremendously. www.iDreamBiz.com What is REALLY Working in 2015
  • 9. How iDreamBiz Can HELP You With Your Email Marketing Tasks Our template experts will design, code & test email newsletter prior to schedule. Customize Web Forms and Drip Campaigns. Email List & Campaign Management. Custom integrations for behavior based campaigns. Ongoing optimization for higher conversion. Customize reporting & analysis. www.iDreamBiz.com
  • 10. iDreamBiz WORKING PROCESS www.iDreamBiz.com SCREENING MARKETING PLAN DEVELOPMENT EXECUTION REPORTING First, we will understand your business model, traffic and current email marketing campaigns. After screening process, we will come up basic email marketing plan depending upon your budget. Upon Approval, our team will develop Web Forms, Integrations, email newsletters etc. Our marketing managers will execute campaigns as per marketing plan. We will share reports with our feedback.
  • 12. How We Assure Quality Services Test, Test & Test is the key to assure quality services in Email Marketing . We use tools like Litmus or EmailOnAcid to test your email campaigns before they reach to your customers. We split test various designs to ensure maximum conversion and ROI. EmailOnAcid Email On Acid is a self-serve email testing platform that aims to help users email marketing campaigns through targeting and improving render ability, deliverability, and click-through. www.iDreamBiz.com LITMUS Litmus is a simple, web-based application that is the perfect complement to VerticalResponse, MailChimp, or any other mailing tool you’re using. Litmus is the email marketer’s secret weapon for bulletproof campaigns.
  • 13. What Our CLIENTS Say About Us www.iDreamBiz.com Investors Clinic We have used iDreamBiz several times and they are responsive and provide high quality HTML designs that meet our needs. Highly recommend. Simon, Xtralights.com So far these guys are doing an amazing job for my Email marketing. While our SEO is doing trash, our Email marketing is actually doing so well that we don't even need SEO anymore! Their service is generating wonderful ROI than any other marketing channels now. Bike2Power Working with iDreamBiz has been fantastic. The quality of work produced has been outstanding. Great communication and quick turn around. They are very efficient meeting all expectations upon delivering the project on time with a great results. Tech Mahindra Work was done very well, on time with good communication. We like the ability to track and improve success rates with accurate metrics. Parag Patel, Foresight I can't say how wonderful it was to work with this team. We needed what seemed like endless adjustments due to our misunderstanding of technology. These guys not once lost patience but quickly strove to explain what could be and could not be done.
  • 14. OFFICE LOCATION www.iDreamBiz.com India G-275, 3rd Floor, Sec-63, Noida - 201301 0120- 4115530 info@idreambiz.com