Hjálmar Gíslasons lecture at the EGIN - Future of Mediaworkers conference in Reykjavík 2015.

1. If I were to Start a Media Business
…or how a software nerd got involved in media and learned to love it
has started

4. Background
• Starting companies
• Data Startup -> Data Journalism
• Acquisition -> Investments

6. Glory days are over…
Media ain’t what
it used to be…
Decline of the 4th power…

7. Glory days are over…
Media ain’t what
it used to be…
Decline of the 4th power…
Massive opportunity!

8. What are you?
• Topic?
• Audience?
• How many?
• How important?
• Business model

9. Content Delivery Monetization

11. What changes?

12. Who pays?
•Your Audience
•The Ones that Want Your Audience

13. Visitors
Readers
Fans

14. Visitors
(100,000)
Readers
(20,000)
Fans
(1,000)
“1,000 True Fans”
Kevin Kelly

15. Many ways to monetize
• Donations
• Subscriptions
• Promotions
• Ads
• Selling fan’s email addresses on Craigslist

16. Content Delivery Monetization
Plenty of people with
1,000 True Fans

19. Content Delivery Monetization
Find people with
1,000 True Fans
10x their
audience
Equip them
to monetize

20. Take-away
• Massive opportunity in shifting media landscape
• Content, Delivery & Monetization all shift within the pyramid
• Niches are where the money will be made