"Speaking Out” is Iconsulthotels CEO Martin Kubler’s monthly column about all things travel & leisure in Travel & Tourism News Middle East, the longest established travel trade publication in the Middle East. In January 2014, Martin wrote about mobile applications ("apps") for travel, leisure, and tourism companies. Find out more at http://www.ttnonline.com/Article/14574 or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9