“Social Media Savvy” is our CEO's monthly column about all things hospitality & social media in Hotelier Middle East, the largest hospitality & tourism industry publication in the Gulf region. This is September 2012's column, which deals with LinkedIn and how hotels and other service industry organizations can leverage the World's largest business networking service to generate leads, provide better customer service, and get beyond cold calls. Find out more at www.hoteliermiddleeast.com/opinion/columnists/ or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9