“Social Media Savvy” is our CEO's monthly column about all things hospitality & social media in Hotelier Middle East, the largest hospitality & tourism industry publication in the Gulf region. This is November 2012's column, in which Martin talked about the subtle art of blogging and explained what it takes to run a successful company blog. Find out more at www.hoteliermiddleeast.com/opinion/columnists/ or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9