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Why do consumers remember certain adverts and not others?




The truth of the matter.....
The world has changed, likewise consumer's perception and attitude to adverts has changed drastically.
Think of the amount of adverts you are exposed to daily and how many you actually remember, then
you'll understand that the average consumer has evolved a resistance to adverts. This evolution is as a
result of the situation in which he finds himself (what psychologist call information overload). The
average consumer is overexposed to advertising messages..
Why do consumers remember certain adverts and not others?


Now the question is-
Why do consumers remember certain adverts and not others?


This is a question we've pondered continuously: creating and recreating innovative ideas.



"The creative mind is a perfect mind, creating and destrtoying ideas in search of a perfect creation"..



After periods of relentless study, experience and research, we've emerged with a strategy for advert
creation. A strategy that's a nexus of research, knowledge and innovation...




and that's our offering to you: CRAFTING        AND DESIGN OF YOUR ADVERTS FOR
EFFECTIVENESS AND RESULTS.


TO DESIGN EFFECTIVE ADVERTS (FLIERS, BANNERS, HANDBILLS, POSTERS, TV
ADS RADIO JINGLES AND INTERNET ADVERTS)



CALL 08023420701 OR VISIT www.innovativenexus.com




Nexus Marketing Solutions

www.innovativenexus.com

innovative marketing solutions……

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  • 1. Why do consumers remember certain adverts and not others? The truth of the matter..... The world has changed, likewise consumer's perception and attitude to adverts has changed drastically. Think of the amount of adverts you are exposed to daily and how many you actually remember, then you'll understand that the average consumer has evolved a resistance to adverts. This evolution is as a result of the situation in which he finds himself (what psychologist call information overload). The average consumer is overexposed to advertising messages..
  • 2. Why do consumers remember certain adverts and not others? Now the question is- Why do consumers remember certain adverts and not others? This is a question we've pondered continuously: creating and recreating innovative ideas. "The creative mind is a perfect mind, creating and destrtoying ideas in search of a perfect creation".. After periods of relentless study, experience and research, we've emerged with a strategy for advert creation. A strategy that's a nexus of research, knowledge and innovation... and that's our offering to you: CRAFTING AND DESIGN OF YOUR ADVERTS FOR EFFECTIVENESS AND RESULTS. TO DESIGN EFFECTIVE ADVERTS (FLIERS, BANNERS, HANDBILLS, POSTERS, TV ADS RADIO JINGLES AND INTERNET ADVERTS) CALL 08023420701 OR VISIT www.innovativenexus.com Nexus Marketing Solutions www.innovativenexus.com innovative marketing solutions……