This document discusses controversial advertising and provides guidance for writing a report on advertising approaches in one's country. It suggests considering examples of controversial ads and how they may hurt feelings. It also lists formal words and phrases that could be used in a report, and recommends the report address common advertising approaches and responses in one's country, as well as possible changes or alternatives.

1. ADVERTISING

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5. Why can controversial ads be effective?
Think of examples of ads that have caused controversy.
Watch Motrin advertisement, in what ways do you think it
could hurt people’s feelings?

6. Language for reports: find the formal words or phrases with the meanings 1-10

8. Write a report on advertising in your country.
What are the most common approaches?
What are the most common responses?
Suggest changes or alternatives to current approaches