Read the Read the RSR Research Report: Calculating The Value Of Lifecycle Price Optimization http://ibm.co/1PDiuOB Conad del Tirreno uncovered regional and customer preferences when they implemented IBM’s Omni-Channel Merchandising solution, Price Optimization. Conad realized a 2.4% improvement in comparable store sales and an 83% improvement in price change responsiveness. Learn more about how IBM’s Omni-channel Merchandising Solutions can grow your sales and market responsiveness: http://ibm.co/1IphI2v

1. INTELLIGENT
PRICING:
A Retailer’s Point of View
with IBM Price Optimization
Shift to Science-
Based Decisions
Intelligent Pricing against
the Competition
CONAD DEL TIRRENO is part of Conad, a National
Consortium of 8 cooperatives of independent Retailers
operating on all italian territory and the second Retail
Group in Italy. CONAD DEL TIRRENO is one of them
and operates with over 350 stores, coordinating pricing
strategy while providing the best value to the customer
is not easy. Conad del Tirreno used customer behavior
to determine the ideal prices for their broad array of
products. Here's how they did it.
When Conad discovered that price was top of
mind for customers choosing a retailer, they
leveraged IBM solutions to optimize prices
and improved margins resulting in 2.4%
improvement in comparable store sales.
Harmonized Pricing
Strategy and Processes
IBM helped Conad go from highly-manual, complex
price management to price automation, allowing them
to react quicker to market fluctuations. The result
was an 83% reduction in time to change prices.
With an understanding of the impact
of price changes, price sensitivity
across regions, and their position
against competitors, Conad went
from “cost-and-competitive-based”
to “value-based” pricing, making
decisions based on the customer.
Move to Market-
Centric Pricing
With IBM, Conad gets market-centric
price recommendations. So when
they identified greater price sensitivity
for water in Tuscany, they focused on
the region with targeted promotions.
Could you benefit
from optimizing prices
like Conad del Tirreno?
Read the RSR Research Report:
Calculating The Value Of Lifecycle Price Optimization
“With the IBM solution we have learned much more about our customers’
behavior and to work in a different way throughout the whole organization
by simulating any scenario before applying the suitable choice.”
- Ugo Baldi, CEO