IAPAM Aesthetic Practice Startup Overview Slide Show

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Overview of the IAPAM's Aesthetic Practice / Medical Spa Startup workshop.

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IAPAM Aesthetic Practice Startup Overview Slide Show

  1. 1. Aesthetic Practice Startup Workshop Overview
  2. 2. Purpose <ul><li>The Workshop is designed for: </li></ul><ul><ul><li>Physicians & Practice Managers who want to know the “fine print” of starting an aesthetic practice or medical spa. </li></ul></ul><ul><ul><li>We Cover the Business of aesthetic medicine. </li></ul></ul>
  3. 3. Workshop Goal <ul><li>Dispel common myths about starting an aesthetic practice or MedSpa. </li></ul><ul><li>Give you a realistic expectation of MedSpa Revenues and Expenses . </li></ul><ul><li>Give you a comprehensive business plan. </li></ul><ul><li>Show you the Best Marketing Practices, including how to utilize Social Media as part of a successful MedSpa Marketing Program. </li></ul>
  4. 4. Agenda <ul><li>How to Create a Business Plan. </li></ul><ul><li>Financing Options (SBA, Loans, Leasing). </li></ul><ul><li>Target Demographics. </li></ul><ul><li>The Right Location. </li></ul><ul><li>Developing a Menu of Services. </li></ul><ul><li>Staffing & Compensation (includes Procedural Protocol documents on CD). </li></ul>
  5. 5. Agenda con’t <ul><li>Developing a Marketing Strategy with: Social Media (Twitter, LinkedIn, Facebook), Google Advertising, SEO, Web, YouTube, Direct Mail, Display Advertising, and Community Marketing. </li></ul><ul><li>Federal & State Regulatory Issues. </li></ul><ul><li>Equipment and Facilities. </li></ul><ul><li>Reading Financial Statements. </li></ul>
  6. 6. What’s Included… <ul><li>Workbook with an example of a completed business plan. </li></ul><ul><li>CD that includes: </li></ul><ul><ul><li>Job Descriptions </li></ul></ul><ul><ul><li>Procedural Protocols </li></ul></ul><ul><ul><li>Menu of Services example </li></ul></ul><ul><ul><li>Advertising examples </li></ul></ul><ul><ul><li>Press release examples </li></ul></ul><ul><ul><li>Sample financial statements & worksheets </li></ul></ul>
  7. 7. Our Facilitator Aesthetic Industry Speaker, Author Jeff Russell
  8. 8. What Others Have Said… <ul><li>&quot;the IAPAM’s Business Bootcamp was essential to me in starting my anti-aging center. I had the concept and the vision but no idea how to put those into a business plan format.  The bootcamp gave me the tools and information needed to research my concept, learn the financials specific to my vision, and form and present that information to lenders, builders, and vendors.  I would highly recommend anyone thinking of starting or incorporating an aesthetic practice attend this conference.” ~ Dr. Wheatro </li></ul>
  9. 9. Next Step <ul><li>Sign up today! </li></ul><ul><li>The Workshop is on the Monday following each Aesthetic Medicine Symposium </li></ul><ul><li>www.AestheticMedicineSymposium.com </li></ul><ul><li>Call: 1-800-219-5108 x 704 </li></ul>Twitter.com/IAPAM Follow the IAPAM here: www.IAPAM.com

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