Why aren't women using Android and what could be done to make Android apps more appealing to women? Presented at MobileCamp Android edition in Ljubljana, March 4, 2011. More about the presentation on my blog: http://ialja.blogspot.com/2011/03/android-for-girls-new-frontier.html

1. Android for girls:
a new frontier
iAlja.com

2. “If you go to a nightclub in any city in the
world, the pretty girl has an iPhone or a
BlackBerry. She doesn’t have an Android
phone. She has no emotional attachment to
an Android phone. It’s too complicated.
It’s a geek device, it’s all wrong.”
- Frank Meehan, INQ CEO

3. Mountain View, we have a problem
MAN-droid?
Source: Why are So Many Android Owners Male? | ReadWriteWeb

4. “It’s not pretty”

5. Some are trying ...

6. ... to put lipstick on a pig?

7. Can we make it right with apps?

8. Women with smartphones twice as likely
as men to never have downloaded an app.
“Choices of apps are overwhelming”
“Apps are not relevant for me”
“Apps don’t help me or enhance my life”
Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog

9. Women with smartphones twice as likely
as men to never have downloaded an app.
“Choices of apps are overwhelming”
“Apps are not relevant for me”
“Apps don’t help me or enhance my life”
arket(ing ) problem!
Th eM
Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog

10. Apple knows this.

11. What women want...
"The final quality of my favorite apps is
how they make me feel - about myself.”
“... these apps help me feel
loved, well-read and prepared.”
“Most importantly, they are intuitive, so they never
make me feel stupid. No matter how potentially
amazing an app may be, if I can’t easily figure it
out, it will gather virtual dust.”
- Maureen Carruthers
Source: This Woman's Gotta Have Mobile Apps - Handshake 2.0

12. Popular app categories among women
“Women want to be connected. They want to be informed.
They want apps that help them through the day, whether it
is comparison shopping, turn-by-turn directions, or a way to
be more organized.”
Source: The Apps That Connect Us: Women & Mobile Apps - Survey Results, January 2011

13. 3 basic tips for more
girl friendly apps:

14. Get a professional designer. Please.
(P.S.: I paid $2.99 for this app.)

15. Help me get things done.
ShopShop
(P.S.: It doesn’t have to be pink.)

16. Be casually fun. And social.
Bejeweled 2 + Blitz
(P.S.: I like my existing Facebook friends.)

17. A girl’s app manifesto
Think about me.
I don’t like wasting time.
Make my life better or fun.
Don’t make me feel stupid.
Don’t make me change for you.
I’m looking for experiences, not features.
Yes, I like pretty, but I’m not a princess.

18. Get to know the other half of your audience!
WomenWithDroids.com LadyGeekTV.com “Popular among women”
iAlja.com