A common mistake travel web sites do is hiding real exact prices from their customers or not having automatically calculated prices. Tourists love seeing important information after just a few clicks (minutes) spent on your website. Read how to convert more visitors into customers!

1. #6 mistakes travel
agencies make when
creating online pricings

2. ?
Your customers leave your web page without making a
booking?

3. ?
You wonder why you have visitors but not buyers?

4. ?
You want to know how to achieve a better conversion rate?

5. Here is a list of things that can be the reason for that!

6. #1
Not having an exact calculation

7. Nobody wants to see an inaccurate price for a
product that they want to buy right now!

8. You don’t want to wait for an answer, to call, to
write emails, send inquiries.

9. Showing the correct prices immediately definitely
increases your chances of selling!

10. #2
Not having automatically calculated
children prices on the search box

11. You offer a children discount for some
hotel, but that is not automatically
calculated on the search box when
performing a search.

12. Don’t show only adult prices and let the
discount be visible only on the last step of
online booking!

13. Unfortunately, you are letting your customers
think they will pay more than on your
competitors’ sites.

14. #3
Showing “price from”

15. Showing the cheapest price that is valid in winter season
when your customer is booking a hotel for this month or for
this summer
doesn’t make any sense!

16. Tourists won’t feel happier to first see the
cheaper price and then, when they select a
product, see a higher one.

17. #4
Special offers not connected to price
calculations

18. Hotels you work with gave some
special early booking discounts or
you are giving some last minute
deals.
Wouldn’t it be great if you could get
the promotional prices calculated
automatically?

19. Seeing a total price and then a
discount as a note is not so
good, you should not force your
tourists to calculate the new
price on their own.

20. #5
Different special offers not combined

21. Just like in the previous case, only worse, is to
have more special offers that are valid in the
same period.

22. Which offer will be applied and under which
parameters?
Will it be confusing for the customer?
 Will it be confusing for your employees when
manually calculating the total price?
YES!

23. #6
Complicated and unrounded prices

24. Rounded prices look better, as well as prices
with the “9” at the end.
So write 799 $ rather than 800 $.

25. Also, prices should be
written simple, so write
7999 $ rather than
7,999 $ or 7,999,00 $!

26. TIPS!
Make your offer and prices clear and
understandable!

27. Don’t hide real exact prices from customers!

28. Try to use back office software to automatically
calculate prices!

29. Remember
Tourists love seeing important information
after just a few clicks (minutes) spent on
your website!

30. YES, we do create, advise, educate, train, provide and
implement integrated comprehensive business solutions
based on information technologies!

31. Know more about us!
Blog article „6 mistakes travel agencies make when creating online pricings”:
http://blog.itravelsoftware.com/2014/04/6-mistakes-travel-agencies-make-when-creating-online-
pricings/
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