1. How to write better content for SEO:
By Sal
May 19, 2015
Example of previouscontentwrite:
Dr. Shervin,Dr.Gemmell andthe DairyLane Dental teamwelcome yournew smile toourHuntsville
locationinbeautiful Muskoka.We providethe bestindental care andpamperour patientswith—Wifi-
access,hot towel service,coffeeortea,freshblankets/pillowsandTV.
At DairyLane Dental ourdental team’sgoal isto achieve ahealthysmile forall ourpatientssotheycan
share theirbeautiful smiles.Throughpatienteducationwe provide eachpatientwith optionstochoose
fromso theycan make healthyinformeddecisionsabouttheirdentalcare.
Reading level:College Student(Dale–Chall readability formula)
Key points:
Using the word“best” isnot a good practice
Example of SEOoptimizedcontent:
Dr. Shervin,Dr.Gemmell andthe DairyLane Dental teamwelcome yournew smile toour Huntsville
dental cliniclocatedinbeautiful Muskoka.We providequalitydental care andenjoypamperingour
patientswith—Wifi-access,hottowel service,coffee ortea,freshblankets/pillowsandTV.
At DairyLane Dental ourdental team'sgoal is to helppatientsachieve ahealthiersmile,givingthemthe
abilitytoshare theirbeautiful smiles.Throughpatienteducation,we'veprovidedeachpatientwith
enoughinformationtoallowthemtomake healthyinformeddecisionsabouttheirdental care.
Reading level:College Graduate (Dale–Chall readability formula)
Key points:
Allowforkeyword richcontent
Natural flowing
2. Importance of qualitycontent:
“If you want to get your site ranking in Google, content is absolutely critical. Google is getting better over
time at focusing and understanding the content of a page.”
Helen Overland
searchenginepeople.com
Dale–Chall readability formula
The Dale–Chall readability formula is a readabilitytest that provides a numeric gauge of the comprehension difficultythat
readers will have when reading a text. It uses a list of words that groups of fourth-grade American students could reliably
understand, considering any word not on that list to be difficult.
http://en.wikipedia.org/wiki/D ale%E2%80%93Chall_readability_formula
