1.
7 Designers for Seven Dials started as a concept to highlight the entrance points to the Seven
Dials village and add colour and excitement to the area. This developed into a concept that
also supported the design industry by commissioning seven designers to work on a brief
dedicated to the Seven Dials area.
In conjunction with London Design Festival and in association with Dezeen, leading online
design and architecture magazine,
I-AM Beyond commissioned seven emerging designers to each create an aerial installation
based on the history of Seven Dials & Graphic design company india
A ‘Dezeen Super Store’ pop-up ran alongside the project and was used as a hub for customers
to collect information regarding the installations and purchase products produced by the
seven designers. I-AM Beyond created a full brand identity for the project and produced a
suite of collateral that included a navigational map to encourage people to explore the full
area.
7 Designers for Seven Dials was successful in attracting key influencers from the London
design community to the area and also stimulated an increase in footfall across the durationof
the project