Building a brand is an important albeit a difficult process for managers to undertake. But if handle...

1. Building your Brand? Create Productive B2B Social
Campaigns with these Tips
Building a brand is an important albeit a difficult process for managers to undertake. But if handled
deftly, it can give your lead generation, revenue and reputation a good boost.
Allow us to share these six important tips in a B2BMarketing.net Post by Nicole Davies.
1. Get vocal about your business
In order to succeed in highly competitive B2B market you need to come across as a valuable player.
The best way to do this is to establish your social presence. As soon as you have a well-functioning
social media site, share valuable industry news your followers and potential clients could find
engaging and entertaining. Don't be afraid to keep track of your competition's undertakings,
especially if your targets overlap.
2. Use different channels
B2B commerce can be carried out via different social media channels. Facebook is still the most
popular choice to drive B2B sales and build brand awareness before you initiate first contact with
prospective clients. However, you need to be aware that the world of social media does not end
there. Effective use of Twitter and LinkedIn together with paid social - promoted Tweets, sponsored
Facebook content, LinkedIn Ads - is quickly becoming today's marketing standard.
3. Get the numbers straight
Having a company's Facebook page is a credible proof of your professionalism. The key to Facebook
marketing is the numbers. Potential clients will be more impressed with 10,000 followers, rather
than just 100. To make your social presence more valuable, do share links to external content. It will
help your followers associate you brand with other reputable companies. Create one account that
will bring together all your services and products.

2. 4. Stay in touch with the right people
Research shows that 80% of social media B2B leads are generated by LinkedIn. The biggest
advantage of LinkedIn is that you can reach out not only to other B2B companies, but also
individuals who make purchasing decisions. To make your company more visible, engage in group
discussions, share some insightful tips, or offer useful advice. It will give your company more
recognition.
Related Post: Cream of the Social Crop: A List of Social Media Influencers to follow on Twitter
5. Improve your Tweets
To use Twitter marketing effectively you need to know that it's all about being at the right place the
right time. Hundreds of conversations and professional exchanges happen on this platform,
therefore it is essential - and extremely easy - to engage in weekly Twitter chats.
6. Become a blogger
Yet another technique to attract more B2B buyers is to set up a professional blog or a YouTube
channel to educate your clients. It is also a great place to tell the story of your brand, share
expertise, publish testimonials, and showcase your portfolio. Make your content easy to share and
actively promote it through your own social media channels.
Related Post: A Guide for a First-time Business Blogger
Belinda Summers works as a Business Development Consultant for CallboxInc. She helps businesses
improve and maximize their marketing campaigns by providing expert advice on lead generation and
appointment setting. She provides tips and trainings on telemarketing, email, social media, and
other marketing strategies.
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paigns-with-these-tips/