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How to Drive Your
Competition Crazy




                  Guy Kawasaki
     CEO, Garage Technology Ventures
How to Drive Your Competition Crazy




    1        Know yourself
How to Drive Your Competition Crazy




    2        Know your customer
How to Drive Your Competition Crazy




    3        Know your enemy
How to Drive Your Competition Crazy




    4        Focus on the customer
How to Drive Your Competition Crazy




    5        Seize the day
How to Drive Your Competition Crazy




    6        Create your own day
How to Drive Your Competition Crazy




    7        Niche thyself
How to Drive Your Competition Crazy


  Unique ability
                                   X
  to provide       Stupid




...
How to Drive Your Competition Crazy




    8        Make good by doing
             good
How to Drive Your Competition Crazy




    9        Convert competition to
             co-opetition
How to Drive Your Competition Crazy




10           Play with their minds
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How to drive your competition crazy

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From Garage Technology resource section
www.garage.com
Guy Kawasaki's Lecture Series

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How to drive your competition crazy

  1. 1. How to Drive Your Competition Crazy Guy Kawasaki CEO, Garage Technology Ventures
  2. 2. How to Drive Your Competition Crazy 1 Know yourself
  3. 3. How to Drive Your Competition Crazy 2 Know your customer
  4. 4. How to Drive Your Competition Crazy 3 Know your enemy
  5. 5. How to Drive Your Competition Crazy 4 Focus on the customer
  6. 6. How to Drive Your Competition Crazy 5 Seize the day
  7. 7. How to Drive Your Competition Crazy 6 Create your own day
  8. 8. How to Drive Your Competition Crazy 7 Niche thyself
  9. 9. How to Drive Your Competition Crazy Unique ability X to provide Stupid Dotcom Price Value to customer
  10. 10. How to Drive Your Competition Crazy 8 Make good by doing good
  11. 11. How to Drive Your Competition Crazy 9 Convert competition to co-opetition
  12. 12. How to Drive Your Competition Crazy 10 Play with their minds

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