1. A Study on Green Entrepreneurial Orientation and Organizational Action Model from a
Behaviroal Perspective of Visionary Sensemaking
Get more answers about health and medical questions,go here: http://www.healthqas.org
The relationship between human society and natural environment has long been the
central theme of human inquiry. Nowadays, as the fossil energy is going to be
exhausted, and the accompanying problems such as climate change and ecological
degradation are gradually occupying headlines, the effort of finding realiable
alternative energy has been the focus of human endeavor, particularly entrepreneurial
pursuits. The aim of entrepreneurial activities of alternative energy companies are to
provide the society with clean energy and reduce the greenhouse gas emission, by doing
so the companies get their financial returns simultaneously. Compared with traditional
entrepreneurship, the new energy entrepreneurship has its distinguishing features,
which entitled it a special theoretical focus. The characteristics of new energy
sustainable development, the second is its nature of being an emerging industry. In
this study we adopted a behavioral perspective, focusing on the visionary sensemaking
processes in the depiction of organizational action model, reconciled the evolutionary
view of entrepreneurial opportunity and a multilevel cognitive perspective. As such it
represents the first step towards a comprehensive model of green entrepreneurial
orientation and organizational action model. This disseratation is comprised with a
related questions:(1) what is the characteristics of new energy entrepreneurship? (2)
What are the dimensions of the cognitive framework used as the underpinning guideline
behind the opportunity recognition in new energy entrepreneurship? (3) What are the
features of organizational action that directly contributes to the sustainable
performance of new energy entrepreneurship? To tackle these questions, we constructed
three core concepts:change characteristics, green entrepreneurial orientation, and
organizational initiative, which are measured and analyzed using various methods and
analytical techniques. In sum, this dissertation revealed the very importance of green
entrepreneurial orientation and green vision and related collective sensemaking
dynamics. Due to its focus on an emerging industiy that no previous study has
systematically discussed, we conducted a multiple case study as the first step of our
theoretical exploration. We collected data from 14 companies using semi-structured
interview, with 4 among them discussed in detail. The industries include lead-acid
battery, wind turbine, photovoltaic, and LED green lighting. The results show that new
energy industries have three characteristics, namely risky innovation, culture
diversity, and network interaction. The dimension risky innovation is due to the
technological complexity, lack of dominant design and fierce competition over core
patents among strong players in this emerging industry; culture diversity is derived
into this industry by various kinds of stakeholders involved; and network interaction
is due to the undifferentiated product and utility provided by the industry, and the
macro nature of the problem that industry is going to tackle, which is well beyond the
entrepreneurial orientation to guide their activities, the four types of which are
environmental orientation, social orientation, opportunity orientation and
profitability orientation. The consequent organizational action model has three
construct a climate of creative sharing among key partners and visionary pursuing
channeled towards a shared vision. The entrepreneurial vision is thus the key of
guiding the organization to pursue its entrepreneurial opportunity and overcome
obstacles.The second study is comprised with three studies. First we conducted a focus
group discussion in order to validate the construct of green entrepreneurial
orientation. The subjects were 51 executives with entrepreneurial experiences, and the
supported the construct validity of green entrepreneurial orientation, also enabled us
to further differentiate two logics based on competitive advantage and environmental

2. responsibilities respectively. The second study were participated by 124 MBA students
to develop a scale that measure green entrepreneurial orientation. The exploratory
factor analysis supported the dimensionality of the construct. In the third study we
used 147 executives to develop a situational judgment test that measures green
entrepreneurial orientation. Collectively these three studies laid firm foundation for
further inquiries.In the third study we adopted a cross-sectional design using
simulated tasks and questionnaires. First we used 146 MBA and EMBA students to discuss
the relationship between green entrepreneurial orientation, action decision making and
action strategy choices and design. The results showed that green entrepreneurial
orientation and action decision making influenced strategy choice, and action decision
making was well reflected in the strategy design. Secondly a questionnaire was
developed based on previous results, and 360 responses were collected among 120
and hierarchical regressions supported the hypotheses of this study, and also lend
preliminary supports toward the congruence validity of formative SJT measurement and
item based reflective measurement of green entrepreneurial orientation.The final study
used 258 MBA students as subjects, employed a group discussion based role playing
design, representing a multi-round organizational simulation. We developed a special
experimental system with an information board to record the process of information
scanning, which is a direct proxy of information processing of the subjects. Also
conducted content analysis with the discussion records to delineate two typical
interaction modes, representing high and low level of organizational initiative. The
regression results showed that, green entrepreneurial orientation and information
processing strategy both influenced the entrepreneurial persistence, and also there
revealed that culture diversity negatively influenced the entrepreneurial persistence,
the creative sharing played a more significant role in the second stage, and visionary
pursuing showed much greater influence over entrepreneurial persistence in the third
stage, which again confirmed the central role of entrepreneurial vision and related
sensemaking dynamics.Finally, we discussed the theoretical and practical implications
of these results. In conclusion, in the rich context of new energy entrepreneurship,
which requires an integration among different value orientations and long-term
get the right results, and organizational initiative that influenced by green
directly contribute to the sustainable performance.
Reference:
Medical information: http://www.nlm.nih.gov/medlineplus/
medical questions answered: http://www.healthqas.org
health news: http://www.medicalnewstoday.com