My entrepreneur journey
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Talk given at WDC 2016 retracing my entrepreneur journey, and what I've learned so far (mostly from mistakes)
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My entrepreneur journey
- 1. Good Morning
- 4. Nicolas Alpi CookiesHQ co-founder Rubyist, JavaScript hater, sheep aficionados, 2 kids, 1 wife, 50 different bosses. @spyou @thecookieshq
- 13. You're The Boss
- 14. My first venture Worked from my bedroom Do everything I can to make a living 1500 euros websites Circa 2003
- 15. How it ended Ignored competition Clueless on business basics Massive debts Circa 2005
- 16. Play cards In 2006 find a job Move to England Circa 2006 - 2008 My next moves
- 17. Make sure you have a plan before you start #1
- 19. No matter how painful experience is experience #3
- 20. Scratching again Bored in a beautiful country Wanted to do more Ruby Tweetcetera & RailsRumble Circa 2008 - 2009
- 21. My desired outcome Clear debts Solve problems with code Better work life balance
- 22. How do I price myself? Hourly rate Day rate Value based
- 23. The (freelance) profitability equation (Desired income * 30% + savings + business spends) * 12 / 190 = your daily rate
- 24. Finding work Define the type of work I want Raise my profile Create/nurture my network
- 26. Get 3 to 6 months visibility #5
- 27. Put your head down Hustle your way up Show up and respect your commitments Become the brand
- 28. Underestimate / over deliver is bullshit #6
- 29. Don't forget Enjoy Do valuable work Take care of yourself
- 30. Exits as a freelance Lifestyle business Full-time job Infinite struggle
- 32. [Growing a] business is not a science it's an art And that makes it hard to master
- 33. CookiesHQ birth 2011 Nice client pool 6 months in the bank Nathalie was looking for a new role
- 36. It will be (much) harder than expected #7
- 37. It's not about you anymore Lead the troops Be a team member Play by the rules
- 38. Cashflow Get used to forecasting Scary dips Always have a plan C
- 39. Growing & shrinking Cashflow is king Adjust your plan if needed Economic climate is unpredictable
- 41. Cashflow will occupy your mind (all the time) #8
- 42. The best bits Create an amazing team Fix the social issues you care about Create your own flexibility
- 43. The worst bits Constant mind chaos Sleepless nights Predictability is only virtual
- 44. Working with your other half? Takes time to get used to Amazing Define the boundaries & give space
- 45. Exits as an agency (courtesy of Mark Panay) Sell your company and make money Die of a heart attack Nervous breakdown
- 46. Burning Out
- 47. My story September 2015 Money was good Lots of work Trying to create predictability
- 48. But... January 2016 Mild depression Passion was poison Ready to close shop
- 49. Fixing it w.i.p Reach out to other people Get a better routine Work (more) on the business not in it
- 50. Worth It?
- 51. Special Thanks
- 52. Thank You