2. Overbooking
Hotels usually overbook rooms expecting some cancellations
But if you carelessly overbook, it will lead to chaos
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3. The Art of Overbooking
If you have to follow the overbooking strategy, do it cautiously.
Airline industry have made a lot of extra cash by honing the art of
overbooking, and if done right, so can your hotel.
While there are many reasons to avoid overbooking, the practice also
has a few benefits.
Overbooking may actually help your hotel in a few ways to pool in
more revenues. It is a call to be taken after careful analysis.
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5. While overbooked airlines usually compensate guests with cash
or a flight upgrade, there is little that can be done to pacify an
irate guest waiting at the front desk apart from driving them to
your competitor’s lodging, which could spell bad news for
business.
Negative guest reviews on OTAs that could ruin the hotel’s
reputation
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Drawbacks of Overbooking
6. Follow up on non-arrivals
If you can gauge a little beforehand, do not hesitate to call your
guests and inform them that their room is cancelled. Offer
complimentary stay during off-season or a few loyalty points
Always have a backup plan. If all your guests arrive and you
simply have no room at all, you must be able to find them an
alternate property where they can stay comfortably
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Tips for Better Management of Overbooking
7. It is important to understand your market and your customers
before attempting to overbook your property
If you are going to attempt this balancing act, do your research
first and be sure you have all the right tech tools to make it as easy
and efficient as possible
And do not forget, the customer is king and will have the last
word, especially in the case of overbooking
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How to Effective Manage Overbooking?
8. Thank You
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