2. How important is Online Reputation Management for
Hotels?
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3. In today’s fast-paced world, online reputation can either make it
or break it for a hotel
Hotels, planning on expanding their presence online should
consider online reputation management as no one depends on
traditional advertising or word of mouth anymore
People are vigorously using internet to gather information about
hotels, services or any other information
This is where an online reputation management becomes vital as
having a good online reputation will boost your business,
regardless of the industry type
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5. Sources of Business
Here are a few cases of big brands that failed at reputation
management:
Dark Horse Café received a tweet criticizing their lack of
electrical outlets for laptops
Their response was something like: “We are in the coffee
business, not the office business. We have plenty of outlets to
do what we need.”
This type of negative response and negligence doesn’t work in
today’s online market. So avoid being negative and consider it
your responsibility to respond to such reviews politely
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6. Visit us @ : http://www.hotelogix.com/
Nestlé received negative comments about their environmental
practices a few years ago, and they did not address them
People started becoming aggressive and posted altered versions
of the Nestlé logo, forcing the company to close their public
page
Never do the mistake of not responding to reviews from your
guests as online world has a reach that you can’t even dream of
and one such laxity can cost you a huge loss
7. Amy’s Baking Company fought fire with fire against a one-star
internet review. Their insults against the reviewer eventually
were picked up by the local news
Media is a powerful weapon that can either take you to highs
or bring you down to ashes so make sure you don’t end up
making a mistake of responding to the reviewer gravely
Since majority of people spend enormous amount of time on
the internet nowadays, it is ideal for every hotelier to manage
their online reputation efficiently
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8. Hotelogix held a webinar on why social media is important for
online reputation management which emphasizes on the
importance of online reputation management
If interested, watch it here
Webinar On ORM and Social Media
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9. Thank You
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