2. 1013 Finnish FB
pages analyzed

4. 286 surveys sent
89 answers recieved

7. 349 278 active users
4,25 activities per user
2 620 max activity
1,9 pages where active

17. #1 expect a 4% activity level

21. #2 Buzz breeds more buzz
mrjorgen

24. #3 well planned
isn’t half done
Joe Shlabotnik

25. Integrated: 2,91
Own plan: 5,21
No, but making one: 2,80
No: 3,30
Activity levels vs. plans made = NO CORRELATION

26. #4 10-20 rule
Bethan

29. #5 Men Are Men on Facebook, Too
Marco40134

30. Not that chatty, except when
talking about sports.
Prefer to focus on one thing
at a time.

31. #6 Interaction has a price
(and should have a worth) Meredith_Farmer

32. Wall post: 0,9
Wall post likes: 13,9
Comments: 2,4
Comment likes: 1,1
Generated by 1 hour of administration for every 1000 fans

33. More information:
Olli Parviainen
Verkostoanatomia
verkostoanatomia@verkostoanatomia.fi
Jari Lähdevuori
Hill+Knowlton Strategies
jari.lahdevuori@hkstrategies.com
www.bitly.com/fbtutkimus