3. “It’s almost like social media has replaced the white pages…Recruiters
don’t even know how to find you if you don’t have a presence online. It’s
nonnegotiable — you have to have a profile on a social networking site.”
-Nancy Halverson, senior VP at recruiting firm MRINetwork
“What you’re really trying to do on social networks is expand your sphere
of influence…You want to grow the number of people that know about
you. As more people get to know about you and see who you are, that can
pay off.”
-Miriam Salpeter, job coach
4. Build online image
Write for the Web
Optimize for search
engines
Publicize with social media
5. , and your name
“the fold”
Check for online reputation
For Web sites, check for site reputation
6. -put up privacy settings
-delete questionable posts, pictures, videos,
even friends
-untag unsavory pictures of yourself
-leave questionable groups
7. Poynter job advice:
Avoid:
-party and religious affiliations
-ridiculous pictures of excessive drinking
-photos where you look stoned
-rants
-suggestive photos
-crude, vulgar or racist humor
-insulting posts
-excessive typos
-other things that reflect poorly on you and, by extension, the
employer
When someone is repeatedly touting being drunk, or drugging
or promiscuity, or using photos that don't reflect well on them, I
would be concerned.
8. 35% of managers decided not to hire based on content
uncovered on a social networking site
Most commonly-cited reasons:
-provocative pictures
-references to drinking and drugs
-bad-mouthing previous employees and colleagues
-poor communication skills
-discriminatory comments
9. Reasons candidates WERE hired:
Profile provided a good feel for the candidate’s personality
and fit
Profile supported candidate’s professional qualifications
Candidate was creative
Candidate showed solid communication skills
Candidate was well-rounded
10.
11. Damage control?
Contact Web sites to remove damaging info
Bury unfavorable information and Web sites
Contract a company to have information
professionally removed
ReputationDefender
ReputationHawk
17. Build your image
Use short, easy username on all accounts
to check username availability
Register for
Start a blog, preferably with your own .com
to check domain name
Write professional reviews for
Smart comments on news sites and blogs
18. Google Pagerank (PR): Google assigns weight/ranking to Web
pages based on number, quality, authoritativeness
• 10
• 9
• 8
• 7
• 6
• 5
• 4
• 3 Most Web sites rank here
• 2
• 1
• 0
24. Professional bio: in 1-2 sentences
• Who are you?
• What do you want to do professionally?
• Which beat do you want to cover?
• Customize for Twitter (140 characters)
• Customize for UPIU (j-students)
25.
26. Bio Journalist Program Manager @Facebook; Prof teaching Social Media
1
Journalism @ColumbiaJourn; Digital Journalist; Media Futurist;
Formerly @Mashable
2 Bio I make stuff, actually I make up stuff, stories mostly, collaborations of
thoughts, dreams, and actions. Thats me.
3 Bio metro columnist/blogger (philadelphia inquirer & philly.com/blinq).
adoring wife, annoying mother, fast reader, slow runner. would-be top chef.
Bio I love to smile and have fun in life. I think that anyone and anything
4
can be forgiven and we should all just love and be.
5 Bio Just an ordinary gal making her way through life. Sometimes, I think
so many things that I don't know what to do with them all.
6 Bio I teach journalism at NYU, direct the Studio 20 program there, critique the
press and try to grok new media. I don't do lifecasting but mindcasting on
Twitter.
27. Top Dos in job hunting
• Detailed, customized cover letter
• Follow up! Stand out!
• Be creative
28. Top Don’ts in job hunting
• Misspell name, gender, organization
• Typos in cover letter, resume
• Extra spaces in cover letter
• Be high maintenance
• Job-hopping
Editor's Notes
Example about naked police chase dude
Now find out something about the classmate to your right and email them via UPIU messaging system; pretend to be an employer; will you hire that person?
Toby McCaskerEarlier this yearformer ED at Zoo Weekly magazine was fired after he publicized an e-mail he received from Rockstar on his Fb. The e-mail supposedly demanded more favorable coverage Red Dead Redemption, a video game appearing on the magazine’s cover. The magazine’s editor say McCasker "was sacked for a number of reasons, one of which was his decision to post a private e-mail on his Facebook page.”
Philadelphia-based AP reporter Richard Richtmyer posted a criticism at the executive management of The McClatchy Company, a major newspaper publisher. The post was about how McClatchy’s stock plummeted following its acquisition of Knight Ridder: “It seems like the ones who orchestrated the whole mess should be losing their jobs or getting pushed into smaller quarters,” Richtmyer wrote. “But they aren’t.”While he wasn’t fired, AP management still reprimanded Richtmyer. This incident also spurred the AP to update its “News Values and Principles” ethics policy to include social media sites like Facebook and Twitter.
A FB group boasts more than 2,300 members; calls for firing BBC reporter Nick Robinson for his “pro-Tory bias” and his past affiliations with conservatives while in college.Robinson has “kept his head down” and as of the date of the article, hasn’t acknowledged the Facebook campaign on his blog.
Create a personal statement
1:Lavrusik; 2: ashtonkutcher3: myantkinney 4: Sarah Slowik (Conan follows her and she has 60,009 followers) 6: Jay Rosen
