A quick pecha kucha style presentation created for Open Sauce event. Written by someone who works in advertising, not food or blockchain. So don't expect a thesis.

1. Maybe don’t have
that olive oil… yet
Helen Lawrence
@helenium

2. Is calamari made from pig butts?

3. Horse meat
Less than
40% cheese…
Rice syrup Wood pulp

4. 80% of olive oil in the US
is fake
source: Forbes

5. The World Health Organisation:
1 in 10 people become ill every year
from eating contaminated food.
420,000 people die every year.

6. Cost of food fraud to
UK families each year
£1.17
billion

7. Globalisation Is
Great For Fakery.
It’s more of a supply network than a
supply chain.

8. Farmers have no
ability to differentiate
product if they can’t
make money from it.
Grocers are facing
increased competition
from online food
providers and apps.
Perishable goods are
transported across
world at low margins
To be eaten
anywhere. Anytime.
Farmers experience
pressure to produce
high quality food at a
low cost

9. 72% of millennials in the UK are
willing to pay more for products from
companies committed to positive
social and environmental impact.
When purchasing food products, 8 in
10 shoppers check the origin.

10. What could be the solution???

11. Blockchain!
“A shared, traceable and transparent ledger for
record-keeping”

12. Crop requested to
be logged
Requested to P2P
network of
computers
Network validates
the request
Combined with other data to
create an immovable block of data
Data log complete

13. Institutional
system of trust
Distributed
system of trust

14. Farm origination
data
Growing
conditions
Factory &
processing data
Batch
numbers
Expiration
dates
Storage
conditions
Shipping
data

15. Right now…
A product can claim to be British
pork when it is French in origin and
subsequently processed in the UK.

16. The future…
Smart menus in restaurants
showing exactly what’s on offer, from where.

17. Some issues…
Who controls what information is
legitimate/authentic and gets stored
on a blockchain?
Who grants permission to access
particular information?

18. FarmShare
distributing abundance of
food
Provenance
Real-time transparency
data platform
ripe.io
Distributed ledgers, Internet
of Things sensors, APIs for
a connected food supply
chain workflow
Arc-net
Supply chain security &
analytics

20. Life motto:
fewer pig bums,
more olive oil.
@helenium