Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Digital Insights Manager at iCrossing | Owner at Magar Capital
Industry
Advertising / Marketing / PR
About
Data driven mind focused on Marketing Strategy & Insights, ROMI, Segmentation & Customer Profiling with implementation of Statistical and optimization Models
Key Words: Marketing Strategy, Segmentation, Econometrics, Marketing Mix Models, Consumer Behavior Based Marketing, Customer Lifetime Value, Acquisition and Retention Modeling
Tools: SAS, Excel, SQL Server, Tableau, Analytics tools
Tags
marketing
digital marketing
nonprofit
social media marketing
advertising
marketing mix modeling
personal
leadership development
emotional intelligence
leadership
brand strategy
marketing and advertising
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