Personal Information
Organization / Workplace
Greater Seattle Area United States
Occupation
Vice President Customer Insights
Industry
Advertising / Marketing / PR
Website
http://www.strategy.heather.com
About
Fun and fast-paced. Completely unpredictable. Brilliant people. This is what I love about client and agency life that allows me to glide across the two worlds.
In my current role, I am a hunter looking with precision eyes to better understand customers in their native habitat. I dream new possibilities for brands to connect with customers and build lasting relationships. I lead Planning working with cross functional teams to gather and define requirements for marketing, communications, media and digital to deliver a best-in-class customer experience.
Prior to WE, I was a Principal Marketing Manager for Amazon Kindle. I developed channel marketing strategies for tablet, e-reader and str...