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© 2016 Hector Del Castillo, All Rights Reserved.
Building High Performing Product
Management Organizations
Introduction
Why are some Product Management Organizations more successful than others creating great products?
In an increasingly competitive market, a steady flow of successful new products is vital for companies that
want to survive. Doing this in a consistent manner is a daunting challenge for product-driven organizations.
As a result, most companies struggle to create new products that build business value.
We will discuss common challenges plaguing Product Management Organizations and share insights to
help you overcome them.
Key Takeaways
1. Get executive buy in.
2. Educate the C-Suite.
3. Create a realistic plan.
4. Define a clear process.
5. Train your product team.
6. Define tasks and deliverables.
7. Use metrics to evaluate success.
About Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives and entrepreneurs to
transform ideas into a great business. He’s passionate about building and marketing products customers
love.
As a consultant, trainer and coach, he helps individuals and organizations accelerate growth by building
capacity and capability, guiding and training product teams, improving processes and deploying best in
class tools to make smarter decisions and get better results from product investments.
As an entrepreneur, I’m CTO of V-Sense Medical, Inc. A vendor of smart connected devices for healthcare
professionals that want to measure a patient’s heart and breathing rate seamlessly to improve their quality
of life.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect
with Hector and let him know how he can help you become an exceptional product leader or grow your
people into a high performing product team.
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Contact: hmdelcastillo@gmail.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo
© 2016 Hector Del Castillo, All Rights Reserved.
Additional Information
Topic: “Building High Performing Product
Management Organizations”
LinkedIn Pulse: http://bit.ly/lipst0219
Slideshare: http://bit.ly/bldpmi0421
Summary: http://bit.ly/bldpmis0421
The Phenomenal Product Manager
Video: https://youtu.be/zz6AJFyw1rE
Free Stuff: http://bit.ly/280grpstuff
If you like this content, be sure to like it and share it with others.
Product Marketing and Management Courses
These courses from the 280 Group will help you understand the product life cycle, documents,
methodologies, and best practices used by exceptional product leaders. The instructor will share
experiences and case studies so you can use that knowledge to become a more successful product leader.
3 Reasons Why You Should Register
• Learn and demonstrate a thorough understanding of theoretical and practical Product Management
and Marketing concepts, principles and terminology
• Establish additional credibility with your executives, senior managers and peers
• Stand out from the crowd when looking for your next job opportunity
Certified Product Manager Exam Intensive Prep
Course
Dates: May 16-17, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpm0516
Certified Product Marketing Manager Exam
Intensive Prep Course
Dates: May 18-19, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpmm0516
Use promo code 280TRAINPCAMP when you register to save $100. Contact Mimi Salman at
mimi@280group.com for more information.
About The 280 Group
The 280 Group helps individuals, teams, and entire organizations optimize and apply Product
Management and Product Marketing best practices to deliver products that delight their customers and
massively increase profits.
For teams and organizations, the 280 Group can deliver point solutions such as training or templates, or
can build a complete, comprehensive and customized solution to dramatically increase the effectiveness
of your Product Management team. Visit: www.280group.com.
BoldPM Insights Webcast Series
Actionable business intelligence for executives, managers and leaders
• 5 Laws of Stratospheric Success
Thu, Apr 28, 1:00 - 2:00 p.m. EDT
• Why Smart, Connected Devices Are Transforming Businesses
Wed, May 4, 1:00 - 2:00 p.m. EDT
• When the Product is You
Thu, May 12, 1:00 - 2:00 p.m. EDT
Sign up or learn more here: http://bit.ly/boldpminsights

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Summary: Building High Performing Product Management Organizations

  • 1. © 2016 Hector Del Castillo, All Rights Reserved. Building High Performing Product Management Organizations Introduction Why are some Product Management Organizations more successful than others creating great products? In an increasingly competitive market, a steady flow of successful new products is vital for companies that want to survive. Doing this in a consistent manner is a daunting challenge for product-driven organizations. As a result, most companies struggle to create new products that build business value. We will discuss common challenges plaguing Product Management Organizations and share insights to help you overcome them. Key Takeaways 1. Get executive buy in. 2. Educate the C-Suite. 3. Create a realistic plan. 4. Define a clear process. 5. Train your product team. 6. Define tasks and deliverables. 7. Use metrics to evaluate success. About Hector Del Castillo Hector Del Castillo has over 15 years of experience collaborating with executives and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. As a consultant, trainer and coach, he helps individuals and organizations accelerate growth by building capacity and capability, guiding and training product teams, improving processes and deploying best in class tools to make smarter decisions and get better results from product investments. As an entrepreneur, I’m CTO of V-Sense Medical, Inc. A vendor of smart connected devices for healthcare professionals that want to measure a patient’s heart and breathing rate seamlessly to improve their quality of life. Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you become an exceptional product leader or grow your people into a high performing product team. Hector Del Castillo, CPM, CPMM Transforming products to wealth for technology-based organizations.TM Contact: hmdelcastillo@gmail.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo
  • 2. © 2016 Hector Del Castillo, All Rights Reserved. Additional Information Topic: “Building High Performing Product Management Organizations” LinkedIn Pulse: http://bit.ly/lipst0219 Slideshare: http://bit.ly/bldpmi0421 Summary: http://bit.ly/bldpmis0421 The Phenomenal Product Manager Video: https://youtu.be/zz6AJFyw1rE Free Stuff: http://bit.ly/280grpstuff If you like this content, be sure to like it and share it with others. Product Marketing and Management Courses These courses from the 280 Group will help you understand the product life cycle, documents, methodologies, and best practices used by exceptional product leaders. The instructor will share experiences and case studies so you can use that knowledge to become a more successful product leader. 3 Reasons Why You Should Register • Learn and demonstrate a thorough understanding of theoretical and practical Product Management and Marketing concepts, principles and terminology • Establish additional credibility with your executives, senior managers and peers • Stand out from the crowd when looking for your next job opportunity Certified Product Manager Exam Intensive Prep Course Dates: May 16-17, 2016 Location: Launch Workplaces, Tysons, VA Learn more: http://bit.ly/cpm0516 Certified Product Marketing Manager Exam Intensive Prep Course Dates: May 18-19, 2016 Location: Launch Workplaces, Tysons, VA Learn more: http://bit.ly/cpmm0516 Use promo code 280TRAINPCAMP when you register to save $100. Contact Mimi Salman at mimi@280group.com for more information. About The 280 Group The 280 Group helps individuals, teams, and entire organizations optimize and apply Product Management and Product Marketing best practices to deliver products that delight their customers and massively increase profits. For teams and organizations, the 280 Group can deliver point solutions such as training or templates, or can build a complete, comprehensive and customized solution to dramatically increase the effectiveness of your Product Management team. Visit: www.280group.com. BoldPM Insights Webcast Series Actionable business intelligence for executives, managers and leaders • 5 Laws of Stratospheric Success Thu, Apr 28, 1:00 - 2:00 p.m. EDT • Why Smart, Connected Devices Are Transforming Businesses Wed, May 4, 1:00 - 2:00 p.m. EDT • When the Product is You Thu, May 12, 1:00 - 2:00 p.m. EDT Sign up or learn more here: http://bit.ly/boldpminsights