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You Are the Face of HCL

You are an

ite
You Are The Face of HCL

You are an

ite

You are part of Large Professional Organization

Feel Like a
Behave Like a
Communicate Like a

Professional
HCL001

2
Agenda

1. Understand “BRAND” & Perception
2. Representing a “BRAND”
3. Perception Management : Behavior to suit brand in various

situations
4. What to do & What NOT to do
5. Role Plays

3
Brand

Products

How a company
wants to be seen
by market

Process

Other
People
Experience

How customers &
market sees the
company / offering

People

Aspiration

Customer
experience
4

Reality
Brand - Examples

5
Brand - Examples
Style and Power
Innovative / Easy to use
Technology Driven
Comfort and Safety

Network every where
Made for India
On Time
Fuel Efficient
Attractive People
6
Brand - Examples
Fuel Efficient
Attractive People
Innovative / Easy to use
Made for India
On Time
Network Every Where
Technology Driven
Style and Power

Comfort and Safety
7
Brand

8
Brand HCL

Reality
 Reliable Indian IT
Provider

 PAN India
 Good People to

Process

Deal With

 Customer Centric

You

 Technology That

HCLEDU_SS_006

How HCL wants
Customers to
See us

Product

Enables Business

9
Will First Impressions Last Long?
1

2
•

Once Made Rational Seeks Validation

•

Labels Helps Make Sense of World

•

Yes!

Experience Teaches us Validity of First Impressions

Made from Emotional
Not Rational Brain!

Rational

Emotional

10
Perception

What Do You See?

11
First Impressions

 Within 30

seconds people judge your

30
Sec

• Economic level
• Educational level
• Social position

• Level of sophistication
• Level of success

12
First Impressions

 Within 30

seconds people judge your

30
Sec

• Economic level
• Educational level
• Social position

• Level of sophistication
• Level of success

13
First Impressions

 Within 30

seconds people judge your

30
Sec

• Economic level
• Educational level
• Social position

• Level of sophistication
• Level of success

14
First Impressions

 Within

4 minutes people decide your

4

Mins

• Trustworthiness
• Compassion
• Reliability
• Intelligence
• Capability
• Humility

• Friendliness
• Confidence
15
First Impressions

 Within

4 minutes people decide your

4

Mins

• Trustworthiness
• Compassion
• Reliability
• Intelligence
• Capability
• Humility

• Friendliness
• Confidence
16
HCL CE

To the Customer…

 You ARE HCL
 HCL is as GOOD as You are
 HCL is as CUSTOMER CENTRIC as you are
 HCL is TECHNOLOGY as much as you are

17
How Perception is Arrived at?

Buying experience

People

Product

Service

Interface

Site
Help Desk
Advertisement

18
Perception Management
HCL

Satisfied Customer

Delighted Customer
•

Vouches for HCL

•

•
•

Feedback
Stays Neutral if asked for
opinion “ HCL is good, Dell is
also Good & Lenovo is not bad..”

anybody.
•

He is also our Brand

•

If Competitor is keen they

Ambassador
•

Unhappy Customer

Does Not Give Negative

Gives a very positive
feedback about HCL to

HCL
*&#@!

HCL, Dell,
Lenovo

could get him to change

Difficult for competitors to

his loyalty

take him away from HCL
19

•

Negative Feedback

•

Sitting Duck for
Competitor to take away
from us
HCL is GOOD People to Deal With…

 Dress
How YOU Can Project

 Hygiene

GOOD ?

 Well Mannered

 Integrity
 Cultured
20

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HCL CDC Munirka offers a complete spectrum of Quality Certification and Skill Enhancement programs leading to career in Software, Hardware and Networking in association with leading Global IT organizations.

  • 1. You Are the Face of HCL You are an ite
  • 2. You Are The Face of HCL You are an ite You are part of Large Professional Organization Feel Like a Behave Like a Communicate Like a Professional HCL001 2
  • 3. Agenda 1. Understand “BRAND” & Perception 2. Representing a “BRAND” 3. Perception Management : Behavior to suit brand in various situations 4. What to do & What NOT to do 5. Role Plays 3
  • 4. Brand Products How a company wants to be seen by market Process Other People Experience How customers & market sees the company / offering People Aspiration Customer experience 4 Reality
  • 6. Brand - Examples Style and Power Innovative / Easy to use Technology Driven Comfort and Safety Network every where Made for India On Time Fuel Efficient Attractive People 6
  • 7. Brand - Examples Fuel Efficient Attractive People Innovative / Easy to use Made for India On Time Network Every Where Technology Driven Style and Power Comfort and Safety 7
  • 9. Brand HCL Reality  Reliable Indian IT Provider  PAN India  Good People to Process Deal With  Customer Centric You  Technology That HCLEDU_SS_006 How HCL wants Customers to See us Product Enables Business 9
  • 10. Will First Impressions Last Long? 1 2 • Once Made Rational Seeks Validation • Labels Helps Make Sense of World • Yes! Experience Teaches us Validity of First Impressions Made from Emotional Not Rational Brain! Rational Emotional 10
  • 12. First Impressions  Within 30 seconds people judge your 30 Sec • Economic level • Educational level • Social position • Level of sophistication • Level of success 12
  • 13. First Impressions  Within 30 seconds people judge your 30 Sec • Economic level • Educational level • Social position • Level of sophistication • Level of success 13
  • 14. First Impressions  Within 30 seconds people judge your 30 Sec • Economic level • Educational level • Social position • Level of sophistication • Level of success 14
  • 15. First Impressions  Within 4 minutes people decide your 4 Mins • Trustworthiness • Compassion • Reliability • Intelligence • Capability • Humility • Friendliness • Confidence 15
  • 16. First Impressions  Within 4 minutes people decide your 4 Mins • Trustworthiness • Compassion • Reliability • Intelligence • Capability • Humility • Friendliness • Confidence 16
  • 17. HCL CE To the Customer…  You ARE HCL  HCL is as GOOD as You are  HCL is as CUSTOMER CENTRIC as you are  HCL is TECHNOLOGY as much as you are 17
  • 18. How Perception is Arrived at? Buying experience People Product Service Interface Site Help Desk Advertisement 18
  • 19. Perception Management HCL Satisfied Customer Delighted Customer • Vouches for HCL • • • Feedback Stays Neutral if asked for opinion “ HCL is good, Dell is also Good & Lenovo is not bad..” anybody. • He is also our Brand • If Competitor is keen they Ambassador • Unhappy Customer Does Not Give Negative Gives a very positive feedback about HCL to HCL *&#@! HCL, Dell, Lenovo could get him to change Difficult for competitors to his loyalty take him away from HCL 19 • Negative Feedback • Sitting Duck for Competitor to take away from us
  • 20. HCL is GOOD People to Deal With…  Dress How YOU Can Project  Hygiene GOOD ?  Well Mannered  Integrity  Cultured 20

Editor's Notes

  1. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  2. We can define the word BRAND and can educate the participants on what makes a company a brand in the market.
  3. In order to know customer’s experiences we must always welcome feedback. Generally feedback is perceived to be personal criticism. Every customer complaint presents scope for improvement.
  4. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  5. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  6. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  7. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  8. Brain is divided into the left hemisphere and the right hemisphere. The left side is driven by logic, responsible for all analytical thinking; the right side thinks in terms of feelings, relationships and the big picture in any given situation.What makes a person better observer than others ? Developing the right brain helps you look at the big picture. That is when it is realized that the problem is not what we thought it was and hence the solution too cannot be what it has traditionally been.As professionals we must learn to master both sides of brain to harmonize both fact and feeling when making decision.
  9. http://greengabbro.net/2007/10/20/the-spinning-dancer-and-the-brain/This image, originally created by Nobuyuki Kayahara, is a great scientific personality test. If you see the dancer spinning clockwise, you’ve got excess spleen qi in your left frontal crockus. This means that you’re a vibrant personality whose passions are apparent to everyone around you, but sometimes you are indecisive. If you see her spinning counter-clockwise, the right ascension of your natal chart lies in your sagittal broab and there are Fire humours dribbling out your left nostril. You should see a doctor as soon as possible.
  10. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  11. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  12. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  13. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  14. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
  15. Participants must understand the difference between a customer and a prospect and they should provide solutions accordingly.It is always very important to know the reasons behind a customer’s unhappiness before we start trouble-shooting.
  16. TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail us munirka@hclcdc.in