HCL CDC Munirka offers a complete spectrum of Quality Certification and Skill Enhancement programs leading to career in Software, Hardware and Networking in association with leading Global IT organizations.
HCL is a $6.3 million leading global technology and IT enterprises. A pioneer of modern computing, HCL is a global transformational enterprise today . Its range of offering includes product engineering , custom & package applications , BPO , IT infrastructure services , IT hardware , systems integration and distribution of Information and Communication Technology (ICT) products across a wide range of focused industry verticals .
Similar to HCL CDC Munirka offers a complete spectrum of Quality Certification and Skill Enhancement programs leading to career in Software, Hardware and Networking in association with leading Global IT organizations.
Similar to HCL CDC Munirka offers a complete spectrum of Quality Certification and Skill Enhancement programs leading to career in Software, Hardware and Networking in association with leading Global IT organizations. (20)
HCL CDC Munirka offers a complete spectrum of Quality Certification and Skill Enhancement programs leading to career in Software, Hardware and Networking in association with leading Global IT organizations.
2. You Are The Face of HCL
You are an
ite
You are part of Large Professional Organization
Feel Like a
Behave Like a
Communicate Like a
Professional
HCL001
2
3. Agenda
1. Understand “BRAND” & Perception
2. Representing a “BRAND”
3. Perception Management : Behavior to suit brand in various
situations
4. What to do & What NOT to do
5. Role Plays
3
4. Brand
Products
How a company
wants to be seen
by market
Process
Other
People
Experience
How customers &
market sees the
company / offering
People
Aspiration
Customer
experience
4
Reality
6. Brand - Examples
Style and Power
Innovative / Easy to use
Technology Driven
Comfort and Safety
Network every where
Made for India
On Time
Fuel Efficient
Attractive People
6
7. Brand - Examples
Fuel Efficient
Attractive People
Innovative / Easy to use
Made for India
On Time
Network Every Where
Technology Driven
Style and Power
Comfort and Safety
7
9. Brand HCL
Reality
Reliable Indian IT
Provider
PAN India
Good People to
Process
Deal With
Customer Centric
You
Technology That
HCLEDU_SS_006
How HCL wants
Customers to
See us
Product
Enables Business
9
10. Will First Impressions Last Long?
1
2
•
Once Made Rational Seeks Validation
•
Labels Helps Make Sense of World
•
Yes!
Experience Teaches us Validity of First Impressions
Made from Emotional
Not Rational Brain!
Rational
Emotional
10
12. First Impressions
Within 30
seconds people judge your
30
Sec
• Economic level
• Educational level
• Social position
• Level of sophistication
• Level of success
12
13. First Impressions
Within 30
seconds people judge your
30
Sec
• Economic level
• Educational level
• Social position
• Level of sophistication
• Level of success
13
14. First Impressions
Within 30
seconds people judge your
30
Sec
• Economic level
• Educational level
• Social position
• Level of sophistication
• Level of success
14
15. First Impressions
Within
4 minutes people decide your
4
Mins
• Trustworthiness
• Compassion
• Reliability
• Intelligence
• Capability
• Humility
• Friendliness
• Confidence
15
16. First Impressions
Within
4 minutes people decide your
4
Mins
• Trustworthiness
• Compassion
• Reliability
• Intelligence
• Capability
• Humility
• Friendliness
• Confidence
16
17. HCL CE
To the Customer…
You ARE HCL
HCL is as GOOD as You are
HCL is as CUSTOMER CENTRIC as you are
HCL is TECHNOLOGY as much as you are
17
18. How Perception is Arrived at?
Buying experience
People
Product
Service
Interface
Site
Help Desk
Advertisement
18
19. Perception Management
HCL
Satisfied Customer
Delighted Customer
•
Vouches for HCL
•
•
•
Feedback
Stays Neutral if asked for
opinion “ HCL is good, Dell is
also Good & Lenovo is not bad..”
anybody.
•
He is also our Brand
•
If Competitor is keen they
Ambassador
•
Unhappy Customer
Does Not Give Negative
Gives a very positive
feedback about HCL to
HCL
*&#@!
HCL, Dell,
Lenovo
could get him to change
Difficult for competitors to
his loyalty
take him away from HCL
19
•
Negative Feedback
•
Sitting Duck for
Competitor to take away
from us
20. HCL is GOOD People to Deal With…
Dress
How YOU Can Project
Hygiene
GOOD ?
Well Mannered
Integrity
Cultured
20
Editor's Notes
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
We can define the word BRAND and can educate the participants on what makes a company a brand in the market.
In order to know customer’s experiences we must always welcome feedback. Generally feedback is perceived to be personal criticism. Every customer complaint presents scope for improvement.
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
Brain is divided into the left hemisphere and the right hemisphere. The left side is driven by logic, responsible for all analytical thinking; the right side thinks in terms of feelings, relationships and the big picture in any given situation.What makes a person better observer than others ? Developing the right brain helps you look at the big picture. That is when it is realized that the problem is not what we thought it was and hence the solution too cannot be what it has traditionally been.As professionals we must learn to master both sides of brain to harmonize both fact and feeling when making decision.
http://greengabbro.net/2007/10/20/the-spinning-dancer-and-the-brain/This image, originally created by Nobuyuki Kayahara, is a great scientific personality test. If you see the dancer spinning clockwise, you’ve got excess spleen qi in your left frontal crockus. This means that you’re a vibrant personality whose passions are apparent to everyone around you, but sometimes you are indecisive. If you see her spinning counter-clockwise, the right ascension of your natal chart lies in your sagittal broab and there are Fire humours dribbling out your left nostril. You should see a doctor as soon as possible.
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail munirka@hclcdc.in
Participants must understand the difference between a customer and a prospect and they should provide solutions accordingly.It is always very important to know the reasons behind a customer’s unhappiness before we start trouble-shooting.
TRANSFORM YOURSELF :- Call@09310116074/76/77 or mail us munirka@hclcdc.in