How to Keep Willpower and Lose Weight by Caren Baruch-Feldman
Environmental changes for health
1. HOME CHANGES
FOR
HEALTH
SE Hayes Oct 11, 2012
Tuesday, October 16, 12
2. Our environment cues many of our actions
What impacts do changes in our
home have on our health?
Tuesday, October 16, 12
3. Health Change 1
Experiment: Boosting Accountability
Make Tracking VISIBLE
Change 1: Make Weight Tracking Visible
Goal: Create a Daily Habit of
Checking in with Health
Design Opportunity:
Weighing myself & tracking in
google wasn’t sticking as well as I
had hoped, nor was it producing
the behavior impacts during the
day.
so I
Moved Tracking from...
Google Docs I started the tiny h
weigh myself ever
to start a daily ritu
thinking of food c
Until I decided to m
My Mirror Change Opportunity
Discovery 1:
it felt unsatisfying
in google docs...bu
Tuesday, October 16, 12 change.
4. Health Change 1: Make Tracking Household Visible
Experiment: Boosting Accountability
Change 1: Make Weight Tracking Visible
What this changes...
- Makes Accountability a Household Activity
- Creates a Trigger
- Makes the logging Activity Easier
What happened
Failed: Weight went up - Perceived failure in impacting health choices
BUT...
Behavior Modified - Yoga in the morning + daily walk
Since this wasn’t ‘scale’ related I didn’t realize that is was happening
Conclusion - Boosts background awareness w/ micro choices
I started the tiny h
weigh myself ever
Insights:
to start a daily ritu
Felt “Scary” to make weight public - was a jumpstart
thinking of food c
Did impact behavior choices, but only until about noon
Until I decided to m Change Opportunity
Making it visible where I’m getting ready for the day makes it move into
Discovery 1:
the day
it felt unsatisfying
in google docs...bu
Tuesday, October 16, 12 change.
5. Health Change 2
Experiment: Boosting Accountability
Kick Diet Coke to the Can
Change 1: Make Weight Tracking Visible
Goal: Stop Drinking Diet Coke all day
long at work
Design Opportunity:
Free Diet Coke in the kitchen at
work has made this habit hard to
stop.
so I
created a ‘water cooler’ area NOT
in the kitchen with all kinds of
happy things that I LIKE
I started the tiny h
weigh myself ever
to start a daily ritu
thinking of food c
Until I decided to m Change Opportunity
Discovery 1:
it felt unsatisfying
in google docs...bu
Tuesday, October 16, 12 change.
6. Health Change 2: Kick Diet Coke to the Can
What this changes...
- Replaces a Trigger
- Re-Frames Reward (Free is a large Reward for me)
- Makes Easier because $ is already spent, and it’s closer in reach than diet coke
What happened
Successful, Sometimes
- I’m drinking atleast 3 cups of water daily.
- I’m choosing tea, most of the time when I feel like I need a lift
But when I’m stressed and I’m drained...Diet Coke is still my ‘Go To’
Insights:
2 Emergent Need Buckets: Cognitive Decisions & Involuntary Decisions
- I knew $ is a decision factor, but I didn’t realize HOW MUCH this drives
“rewards” on choices.
Change OpportunityI reload
- Making Kombucha gives me a ‘weekly anchor’ to make sure that
and restock...having it be a alive and will die if I don’t is key
Tuesday, October 16, 12
7. Health Change 3
Experiment: Boosting Accountability
Changing My Wallet
Change 1: Make Weight Tracking Visible
Goal: Reframe “Rewards” to
spending money on health
Design Opportunity:
I dislike spending $, and this often
makes hard for me to chose
healthy options.
so I
Put $40 in my wallet that I MUST
spend each week on health items
(or I spend it on Household items)
I started the tiny h
weigh myself ever
to start a daily ritu
thinking of food c
Until I decided to m Change Opportunity
Discovery 1:
it felt unsatisfying
in google docs...bu
Tuesday, October 16, 12 change.
8. Health Change 3: Changing My Wallet
What this changes...
- Separates “Expensive” from “Health” on daily activities
- It’s a Trigger when I make purchase decisions
- This is a build activity from an insight on #2
What happened
Successful, but not over the curve
- I give myself permission now to buy something like water
- I still don’t ‘feel’ right about it, and still have to convince myself that it’s ok
- When something is FREE, I can’t spend $ on alternative
Insights:
- Even if you don’t fully ‘believe’ the change...it makes room for other
behaviors, when 2 choices are close together in value.
- If I don’t feel good about spending $ on a healthy behavior, I will put a ‘to
do’ for another work around (like carrying a water Opportunity
Change bottle) on my activity
list for the next ‘high motivation’ wave moment, and since the activity is
now only ‘temporary’ I can live with it until the next interval.
Tuesday, October 16, 12
9. CONCLUSIONS
Environmental Changes = Very Helpful
Environmental = Anchors (Starting & End Points)
When Environmental Changes Don’t Work = Still
get data and insights of what to do next.
Tuesday, October 16, 12