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HOME CHANGES
                                   FOR

                              HEALTH
                           SE Hayes Oct 11, 2012



Tuesday, October 16, 12
Our environment cues many of our actions




                          What impacts do changes in our
                          home have on our health?


Tuesday, October 16, 12
Health Change 1
     Experiment: Boosting Accountability
      Make Tracking VISIBLE
     Change 1: Make Weight Tracking Visible
      Goal: Create a Daily Habit of
      Checking in with Health

      Design Opportunity:
      Weighing myself & tracking in
      google wasn’t sticking as well as I
      had hoped, nor was it producing
      the behavior impacts during the
      day.

      so I
      Moved Tracking from...

      Google Docs                                              I started the tiny h
                                                               weigh myself ever
                                                               to start a daily ritu
                                                               thinking of food c
          Until I decided to m
                     My Mirror              Change Opportunity
                                                            Discovery 1:
                                                               it felt unsatisfying
                                                               in google docs...bu
Tuesday, October 16, 12                                        change.
Health Change 1: Make Tracking Household Visible
  Experiment: Boosting Accountability

  Change 1: Make Weight Tracking Visible
  What this changes...
    - Makes Accountability a Household Activity
    - Creates a Trigger
    - Makes the logging Activity Easier



   What happened
        Failed: Weight went up - Perceived failure in impacting health choices
        BUT...
          Behavior Modified - Yoga in the morning + daily walk
          Since this wasn’t ‘scale’ related I didn’t realize that is was happening
        Conclusion - Boosts background awareness w/ micro choices
                                                                                I started the tiny h
                                                                                weigh myself ever
              Insights:
                                                                                to start a daily ritu
              Felt “Scary” to make weight public - was a jumpstart
                                                                                thinking of food c
              Did impact behavior choices, but only until about noon
     Until I decided to m                            Change Opportunity
              Making it visible where I’m getting ready for the day makes it move into
                                                                              Discovery 1:
              the day
                                                                              it felt unsatisfying
                                                                              in google docs...bu
Tuesday, October 16, 12                                                       change.
Health Change 2
     Experiment: Boosting Accountability
      Kick Diet Coke to the Can
     Change 1: Make Weight Tracking Visible
      Goal: Stop Drinking Diet Coke all day
      long at work

      Design Opportunity:
      Free Diet Coke in the kitchen at
      work has made this habit hard to
      stop.

        so I
       created a ‘water cooler’ area NOT
       in the kitchen with all kinds of
       happy things that I LIKE

                                                                 I started the tiny h
                                                                 weigh myself ever
                                                                 to start a daily ritu
                                                                 thinking of food c
          Until I decided to m                Change Opportunity
                                                              Discovery 1:
                                                                 it felt unsatisfying
                                                                 in google docs...bu
Tuesday, October 16, 12                                          change.
Health Change 2: Kick Diet Coke to the Can

      What this changes...
      - Replaces a Trigger
      - Re-Frames Reward (Free is a large Reward for me)
      - Makes Easier because $ is already spent, and it’s closer in reach than diet coke



      What happened

              Successful, Sometimes
              - I’m drinking atleast 3 cups of water daily.
              - I’m choosing tea, most of the time when I feel like I need a lift
              But when I’m stressed and I’m drained...Diet Coke is still my ‘Go To’

             Insights:
             2 Emergent Need Buckets: Cognitive Decisions & Involuntary Decisions
             - I knew $ is a decision factor, but I didn’t realize HOW MUCH this drives
             “rewards” on choices.
                                                 Change OpportunityI reload
             - Making Kombucha gives me a ‘weekly anchor’ to make sure that
             and restock...having it be a alive and will die if I don’t is key

Tuesday, October 16, 12
Health Change 3
     Experiment: Boosting Accountability
      Changing My Wallet
     Change 1: Make Weight Tracking Visible
      Goal: Reframe “Rewards” to
      spending money on health



      Design Opportunity:
      I dislike spending $, and this often
      makes hard for me to chose
      healthy options.

      so I
      Put $40 in my wallet that I MUST
      spend each week on health items
      (or I spend it on Household items)
                                                                I started the tiny h
                                                                weigh myself ever
                                                                to start a daily ritu
                                                                thinking of food c
          Until I decided to m               Change Opportunity
                                                             Discovery 1:
                                                                it felt unsatisfying
                                                                in google docs...bu
Tuesday, October 16, 12                                         change.
Health Change 3: Changing My Wallet

      What this changes...
      - Separates “Expensive” from “Health” on daily activities
      - It’s a Trigger when I make purchase decisions
      - This is a build activity from an insight on #2



      What happened
              Successful, but not over the curve
              - I give myself permission now to buy something like water
              - I still don’t ‘feel’ right about it, and still have to convince myself that it’s ok
              - When something is FREE, I can’t spend $ on alternative

             Insights:
             - Even if you don’t fully ‘believe’ the change...it makes room for other
             behaviors, when 2 choices are close together in value.

             - If I don’t feel good about spending $ on a healthy behavior, I will put a ‘to
             do’ for another work around (like carrying a water Opportunity
                                                      Change bottle) on my activity
             list for the next ‘high motivation’ wave moment, and since the activity is
             now only ‘temporary’ I can live with it until the next interval.
Tuesday, October 16, 12
CONCLUSIONS
        Environmental Changes = Very Helpful
        Environmental = Anchors (Starting & End Points)
        When Environmental Changes Don’t Work = Still
        get data and insights of what to do next.




Tuesday, October 16, 12

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Environmental changes for health

  • 1. HOME CHANGES FOR HEALTH SE Hayes Oct 11, 2012 Tuesday, October 16, 12
  • 2. Our environment cues many of our actions What impacts do changes in our home have on our health? Tuesday, October 16, 12
  • 3. Health Change 1 Experiment: Boosting Accountability Make Tracking VISIBLE Change 1: Make Weight Tracking Visible Goal: Create a Daily Habit of Checking in with Health Design Opportunity: Weighing myself & tracking in google wasn’t sticking as well as I had hoped, nor was it producing the behavior impacts during the day. so I Moved Tracking from... Google Docs I started the tiny h weigh myself ever to start a daily ritu thinking of food c Until I decided to m My Mirror Change Opportunity Discovery 1: it felt unsatisfying in google docs...bu Tuesday, October 16, 12 change.
  • 4. Health Change 1: Make Tracking Household Visible Experiment: Boosting Accountability Change 1: Make Weight Tracking Visible What this changes... - Makes Accountability a Household Activity - Creates a Trigger - Makes the logging Activity Easier What happened Failed: Weight went up - Perceived failure in impacting health choices BUT... Behavior Modified - Yoga in the morning + daily walk Since this wasn’t ‘scale’ related I didn’t realize that is was happening Conclusion - Boosts background awareness w/ micro choices I started the tiny h weigh myself ever Insights: to start a daily ritu Felt “Scary” to make weight public - was a jumpstart thinking of food c Did impact behavior choices, but only until about noon Until I decided to m Change Opportunity Making it visible where I’m getting ready for the day makes it move into Discovery 1: the day it felt unsatisfying in google docs...bu Tuesday, October 16, 12 change.
  • 5. Health Change 2 Experiment: Boosting Accountability Kick Diet Coke to the Can Change 1: Make Weight Tracking Visible Goal: Stop Drinking Diet Coke all day long at work Design Opportunity: Free Diet Coke in the kitchen at work has made this habit hard to stop. so I created a ‘water cooler’ area NOT in the kitchen with all kinds of happy things that I LIKE I started the tiny h weigh myself ever to start a daily ritu thinking of food c Until I decided to m Change Opportunity Discovery 1: it felt unsatisfying in google docs...bu Tuesday, October 16, 12 change.
  • 6. Health Change 2: Kick Diet Coke to the Can What this changes... - Replaces a Trigger - Re-Frames Reward (Free is a large Reward for me) - Makes Easier because $ is already spent, and it’s closer in reach than diet coke What happened Successful, Sometimes - I’m drinking atleast 3 cups of water daily. - I’m choosing tea, most of the time when I feel like I need a lift But when I’m stressed and I’m drained...Diet Coke is still my ‘Go To’ Insights: 2 Emergent Need Buckets: Cognitive Decisions & Involuntary Decisions - I knew $ is a decision factor, but I didn’t realize HOW MUCH this drives “rewards” on choices. Change OpportunityI reload - Making Kombucha gives me a ‘weekly anchor’ to make sure that and restock...having it be a alive and will die if I don’t is key Tuesday, October 16, 12
  • 7. Health Change 3 Experiment: Boosting Accountability Changing My Wallet Change 1: Make Weight Tracking Visible Goal: Reframe “Rewards” to spending money on health Design Opportunity: I dislike spending $, and this often makes hard for me to chose healthy options. so I Put $40 in my wallet that I MUST spend each week on health items (or I spend it on Household items) I started the tiny h weigh myself ever to start a daily ritu thinking of food c Until I decided to m Change Opportunity Discovery 1: it felt unsatisfying in google docs...bu Tuesday, October 16, 12 change.
  • 8. Health Change 3: Changing My Wallet What this changes... - Separates “Expensive” from “Health” on daily activities - It’s a Trigger when I make purchase decisions - This is a build activity from an insight on #2 What happened Successful, but not over the curve - I give myself permission now to buy something like water - I still don’t ‘feel’ right about it, and still have to convince myself that it’s ok - When something is FREE, I can’t spend $ on alternative Insights: - Even if you don’t fully ‘believe’ the change...it makes room for other behaviors, when 2 choices are close together in value. - If I don’t feel good about spending $ on a healthy behavior, I will put a ‘to do’ for another work around (like carrying a water Opportunity Change bottle) on my activity list for the next ‘high motivation’ wave moment, and since the activity is now only ‘temporary’ I can live with it until the next interval. Tuesday, October 16, 12
  • 9. CONCLUSIONS Environmental Changes = Very Helpful Environmental = Anchors (Starting & End Points) When Environmental Changes Don’t Work = Still get data and insights of what to do next. Tuesday, October 16, 12