2. • Reception Theory relates to
how the audience understands
meanings in a media text.
• If there are cultural differences
between audience members they will
have different readings of a media
text.
• It is based on the idea that the more
cultural similarities there are between
audience members and the creator of a
media text, the more they will
understand.
• This is because the creator
will produce texts which
represent their lives and
experiences.
Key terms/Notes:
Polysemy/Polysemic – has
different meanings which are
dependent on the audiences’
social profile.
Zeigeist –
The ideas and spirit of a period
in history
