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[object Object]
Carbonated Sweetened Beverages
Sports Drinks
Iced Teas
Energy Drinks
Vitamin Water
7   Reasons to Focus on Sugar-Sweetened Beverage ,[object Object],7 12 oz 33 oz 20 oz teaspoons of sugar 10 tsp   17 tsp   27 tsp
7   Reasons to Focus on Sugar-Sweetened Beverage ,[object Object],[object Object],[object Object],7
ADULT Consumption   of Sugar-Sweetened Beverages in California ,[object Object],39 pounds of sugar
KIDS Consumption of Sugar-Sweetened Beverages in California ,[object Object],Age 2-11: 41% Age 12-17: 62% 175 calories per day!
7   Reasons to Focus on Sugar-Sweetened Beverage ,[object Object],[object Object],[object Object],[object Object],7
278  cal/day 120 cal/day Equivalent of 43% of new calories Single Largest Contributor to Obesity Epidemic
7   Reasons to Focus on Sugar-Sweetened Beverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7
Change in Appetite  Influenced by Form of   Sugar (Source:  Mattes, 1996) Liquid Sugar 9%  compensation Solid Sugar 64%  compensation
7   Reasons to Focus on Sugar-Sweetened Beverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7
Soda Wars
Soda Wars
Sweetened beverage intake nearly tripled   University of California, Berkeley
"The school system is where you build brand loyalty.” John Alm President, Coca-Cola Enterprises
Christina Aguilera – Coke Latin commercial (2001):  http://www.youtube.com/watch?v=WF6ChbMzQYY&feature=PlayList&p=0B22B02FA18E9779&playnext=1&playnext_from=PL&index=24 Christina Aguilera – Coke Latin commercial (2001):  http://www.youtube.com/watch?v=WF6ChbMzQYY&feature=PlayList&p=0B22B02FA18E9779&playnext=1&playnext_from=PL&index=24
 
6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today Portion Size
6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
6 - Pack
12 - Pack
24 - Pack
 
 
 
 
 
SODA… Consumer Price Index, 2010 Best Deal on the Market!
 
 
 
 
 
City Soda Policies ,[object Object],[object Object],[object Object],[object Object],[object Object]
SB 1210  (Florez) Sugar-Sweetened Beverage Tax  ,[object Object],[object Object],[object Object]
Purpose of soda tax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GOAL: Fund communities in proportion to consumption
Public Support for Soda Tax 56% of voters support Field Research, April 2010 Sample of 503 registered voters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beverage Industry Response: Millions spent lobbying Source:  Los Angeles Times ,  2/7/10 Nearly a  1000%  jump over previous year!
 
[object Object],[object Object],[object Object],[object Object]
1988: Proposition 99 ,[object Object],Taxes on harmful products have impact: California’s  TOBACCO TAX 1999: Results a decade later ,[object Object],[object Object],[object Object],“ Seeing dramatic results like these is proof that what we have done in California has worked.” Diana Bonta, State Health Director (2003)
Chair Senate Revenue & Taxation Committee
Let’s Work Together!
Harold Goldstein, DrPH Executive Director California Center for Public Health Advocacy  The Critical Role of Public Policy in Keeping People Healthy Lessons from Obesity Prevention
WWW. P ublic H ealth A dvocacy.Org

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CCHPA - Part 2

Editor's Notes

  1. Unlike other foods, sodas provide no nutritional benefits. We drink soda like its water, but it’s not. And more importantly, there is poor compensation for calories consumed in liquid form. When you go out to lunch, you don’t feel more full if you drink a regular Coke instead of a diet Coke, like you would if you had an extra ½ a sandwich. As mammals, we evolved consuming two beverages: mother’s milk as infants and water as children and adults. SO HERE’S THE PROBLEM: It turns out that our bodies are not biologically equipped to recognize or respond to liquid calories.