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  1. 1. Food Wars Truth and Persuasion:
  2. 2. Which of these foods would you consider to be less healthy based on calorie and fat content? You tell us:
  3. 3. Grilled Chicken Caesar Salad 9 oz. Filet Steak Outback Steakhouse OR
  4. 4. Dunkin Donuts Plain Bagel with Cream Cheese Chocolate Glazed Cake Donut OR
  5. 5. Olive Garden Cheese Ravioli with Meat Sauce Garlic-Herb Chicken with Broccoli OR
  6. 6. Starbucks Grande Light Caffé Vanilla Frappuccino Grande Orange Mango Banana Vivanno Smoothie OR
  7. 7. Why would most people choose the wrong food in this game? <ul><li>We are predisposed to believe that certain foods are healthier than others </li></ul><ul><li>Common sense tells us that we are better off eating salads than steaks, bagels than donuts, etc. </li></ul>
  8. 8. Calorie Posting Regulation <ul><li>Amendment to Health Code introduced by Bloomberg and approved by the Board of Health On January 22, 2008 </li></ul><ul><li>Goals: </li></ul><ul><ul><li>Provide consumers with greater information to make healthier choices </li></ul></ul><ul><ul><li>Combat obesity and diabetes </li></ul></ul>
  9. 9. Use of Logos <ul><li>Nearly 33 % of children/adolescents and 65% of adults in the United States are overweight or obese </li></ul><ul><ul><li>Obesity costs the country more than $117 billion per year in direct medical expenses and indirect costs (reduced productivity, etc.) </li></ul></ul><ul><ul><li>Lower calorie diets prevent obesity and diabetes </li></ul></ul><ul><li>Based on idea that when people have calorie information they use it </li></ul><ul><ul><li>¾ of consumers say they look at calorie information on packaged foods in supermarkets </li></ul></ul><ul><ul><li>½ say nutrition information affects their food selections ( http://home2.nyc.gov/html/doh/html/pr2008/pr023-08.shtml ) </li></ul></ul>
  10. 10. <ul><li>Pop and Pathos: </li></ul><ul><li>Bloomberg Administration goes for shock factor in campaign using graphic images to make a case for reduced soda consumption </li></ul><ul><li>Ads cost Dept. of Health $277,000 </li></ul><ul><li>Ran in 1,500 NYC subway cars for 3 months, Sept- Nov 2009. </li></ul>
  11. 11. “ The average American consumes about 35 gallons of non- diet soda each year and gets far more added sugar from soda than from desserts.” -Nicholas Kristof , New York Times 12/17/08 You do the math: that’s about a day. (about 140 calories)
  12. 12. <ul><li>Why single out sodas? </li></ul><ul><li>Soda Manufactures: campaign demonizing the industry instead </li></ul><ul><li>of promoting a balance of diet and exercise. </li></ul><ul><li>“ We Didn’t Make America Fat.”- Muthar Kent, CEO of Coca-Cola </li></ul><ul><li>writes op-ed piece in Wall Street Journal. </li></ul><ul><li>American Beverage Association: sale of regular soda have </li></ul><ul><li>decreased year by year since 2000, even as obesity rates have </li></ul><ul><li>risen during the same period. </li></ul>
  13. 13. <ul><li>The Right Kind of Ethos? </li></ul><ul><li>New Yorkers believe the Mayor is an </li></ul><ul><li>effective manager and trust him on the </li></ul><ul><li>economy because of his career history. </li></ul><ul><li>Media calling the push for a Soda Tax, </li></ul><ul><li>Bloomberg’s “Sin Tax” </li></ul><ul><li>Critics have accused the Mayor of trying </li></ul><ul><li>to implement his own healthcare reform </li></ul><ul><li>on the rest of New York City. </li></ul><ul><li>The campaigns have given him the </li></ul><ul><li>reputation of being a nanny mayor, a </li></ul><ul><li>control freak, etc. </li></ul><ul><li>While Bloomberg is a powerful figure in </li></ul><ul><li>NYC, he is not a nutrition expert. </li></ul>
  14. 14. LIFTING THE VEIL
  15. 15. <ul><li>Suppliers given prime real estate in city’s playgrounds </li></ul><ul><li>No water fountains in many playgrounds </li></ul>LIFTING THE VEIL on Soda Tax
  16. 16. “ A big believer in transparency in government“ LIFTING THE VEIL on Corporate Influence <ul><li>Put vending machines offering Snapple drink products in the city schools </li></ul><ul><li>Awarded the contract to Snapple without sending a letter of invitation to other major firms to bid </li></ul><ul><li>“ Political Red Tape” </li></ul><ul><li>Snapple contract to generate $40M over 5 years to pay for school activities </li></ul>
  17. 17. <ul><li>Panel for Educational Policy must approve school contracts over $1 million </li></ul><ul><li>Education Department retaining Octagon again for the new vending initiative </li></ul><ul><li>Mayoral appointees control the panel </li></ul><ul><li>&quot;There was no assessment of their prior performance” </li></ul><ul><li>REJECTED: </li></ul>LIFTING THE VEIL on Corporate Influence cont’d <ul><li>&quot;vending machine operation/monitoring </li></ul><ul><li>systems are inferior to the competitors.“ </li></ul><ul><li>The losing bidder made the highest offer </li></ul>
  18. 18. LIFTING THE VEIL on No Trans Fat & Calorie Counts
  19. 19. Do The Calories Count? 2009 RESULTS: Overall success of the campaign is limited <ul><li>Raised awareness about obesity and other healthy-diet-related concerns </li></ul><ul><li>BUT </li></ul><ul><li>Little-to-no change in eating habits </li></ul><ul><li>WHERE WE SEE IT: </li></ul><ul><li>Disconnect: campaign coordinators and target audience </li></ul><ul><ul><li>Average people battle obesity, like those who travel in the subways </li></ul></ul><ul><ul><li>” Pouring on the Pounds” advertisements featured in stations </li></ul></ul><ul><ul><li>Why aren’t these New Yorkers responding? </li></ul></ul>
  20. 20. Do The Calories Count? Cont’d <ul><li>Fast food domination </li></ul><ul><li>Low-income families </li></ul><ul><ul><li>Affordability </li></ul></ul><ul><ul><li>Convenience </li></ul></ul><ul><li>Low-income areas= Highest obesity rates </li></ul>
  21. 21. Huffington Post Study, October 2009: Do The Calories Count? cont’d <ul><li>1/2 noticed </li></ul><ul><li>28% were influenced </li></ul><ul><li>9 out of10 ate better </li></ul>Receipts show caloric intake higher than average before start of July 2008 law BUT
  22. 22. The Fight Against Childhood Obesity: <ul><li>Ban of sugary soft-drinks and sports drinks sold in schools </li></ul><ul><li>Whole milk replaced with low-fat varieties </li></ul>Effective or Not? <ul><li>No </li></ul><ul><li>Students acquire banned drinks from outside vendors </li></ul><ul><ul><li>Snack vans parked outside of schools </li></ul></ul><ul><ul><li>Supply of drinks at home </li></ul></ul>Do The Calories Count? cont’d
  23. 23. Food For Thought Q & A

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