Pre-Campaign Presentation ISOJI Group Members: Amanda Calderon, Carlo Urquidez, Elizabeth Chu, Fai Alshammari, Jenna Burgdorf Amanda: I just used this image from Isoji’s website. If someone has something better in mind, please feel free to change it Client Profile Active lifestyle apparel company Founded in 2016 by Jonathan Wang & Erika Usi Donates 10% of profits to help wildlife conservation efforts Operates through e-commerce Located in Huntington Beach, CA Products are ethically made and packaged in eco-friendly materials Isoji is an active lifestyle apparel company that participates in wildlife conservation efforts by donating a portion of their profits. Their vision is to create a platform for wildlife partners to help habitat restoration. Isoji sells shirts, hats, and stickers but plans to expand their apparel line. Their products are ethically made, ensuring that the employees are treated well and that they leave minimal carbon footprint with sustainable manufacturing and eco-friendly packaging. Isoji currently operates through web commerce and is based in Huntington Beach . Market Analysis - Target Markets Target Market: Young adults ranging from 24-32 year olds who have an active lifestyle & enjoy outdoor activities Isoji’s target market people with active outdoors lifestyles- such as people who go hiking, surfing, rock climbing, etc. Their target age group is: 24-32 year olds Current Marketing They operate in Irvine and Huntington Beach. Competitors include RVCA, Patagonia & Tentree. Current customers: most are local, but customer base has been growing in Oregon, Washington, and the East Coast. Current efforts: growing their sales team & searching for brand ambassadors such as bloggers, actors and social media influencers. Operate from Irvine, HB, Fullerton-ish. Currently looking for office. Competition- rvca, northface, Patagonia, tentree Customers- Local, some people from Oregon, East Coast, networking locally Current Marketing efforts- find people who are influencers, Instagram, facebook, twitter, youtube, affiliated marketing (influencers), sales team Use Algorithms in social media Instagram 1,354 followers 79 posts Posts: Nature/Wildlife Photographs Merchandise Started in April Facebook 427 page likes Posts weekly, around 2 times a week Posts about: Wildlife Articles Merchandise Started in April Twitter 62 followers 174 tweets Posts about: Volunteer Opportunities Wildlife Articles Merchandise Website Analytics Adwords Campaign - Goals Increase sales Raise brand awareness and increase website traffic Increase sales Rise brand awareness Adwords Campaign: Keywords Some keywords will help outdoor/indoor activities - hiking -running Adwords Campaign: Budget Monitor daily/weekly activity Adjust as needed to make sure campaign fits the budget An amount that you set for each ad campaign to specify how much, on average, you'd like to spend.

1. Pre-Campaign Presentation
ISOJI
Group Members: Amanda Calderon, Carlo Urquidez, Elizabeth
Chu, Fai Alshammari, Jenna Burgdorf
Amanda: I just used this image from Isoji’s website. If someone
has something better in mind, please feel free to change it
Client Profile
Active lifestyle apparel company
Founded in 2016 by Jonathan Wang & Erika Usi
Donates 10% of profits to help wildlife conservation efforts
Operates through e-commerce
Located in Huntington Beach, CA
Products are ethically made and packaged in eco-friendly
materials
Isoji is an active lifestyle apparel company that participates in
wildlife conservation efforts by donating a portion of their
profits. Their vision is to create a platform for wildlife partners
to help habitat restoration. Isoji sells shirts, hats, and stickers
but plans to expand their apparel line. Their products are
ethically made, ensuring that the employees are treated well and
that they leave minimal carbon footprint with sustainable
manufacturing and eco-friendly packaging.

2. Isoji currently operates through web commerce and is based in
Huntington Beach .
Market Analysis - Target Markets
Target Market: Young adults ranging from 24-32 year olds who
have an active lifestyle & enjoy outdoor activities
Isoji’s target market people with active outdoors lifestyles- such
as people who go hiking, surfing, rock climbing, etc.
Their target age group is: 24-32 year olds
Current Marketing
They operate in Irvine and Huntington Beach.
Competitors include RVCA, Patagonia & Tentree.
Current customers: most are local, but customer base has been
growing in Oregon, Washington, and the East Coast.
Current efforts: growing their sales team & searching for brand
ambassadors such as bloggers, actors and social media
influencers.
Operate from Irvine, HB, Fullerton-ish. Currently looking for
office.
Competition- rvca, northface, Patagonia, tentree
Customers- Local, some people from Oregon, East Coast,

3. networking locally
Current Marketing efforts- find people who are influencers,
Instagram, facebook, twitter, youtube, affiliated marketing
(influencers), sales team
Use Algorithms in social media
Instagram
1,354 followers
79 posts
Posts:
Nature/Wildlife Photographs
Merchandise
Started in April
Facebook
427 page likes
Posts weekly, around 2 times a week
Posts about:
Wildlife Articles
Merchandise
Started in April

4. Twitter
62 followers
174 tweets
Posts about:
Volunteer Opportunities
Wildlife Articles
Merchandise
Website Analytics
Adwords Campaign - Goals
Increase sales
Raise brand awareness and increase website traffic
Increase sales
Rise brand awareness

5. Adwords Campaign: Keywords
Some keywords will help
outdoor/indoor activities - hiking -running
Adwords Campaign: Budget
Monitor daily/weekly activity
Adjust as needed to make sure campaign fits the budget
An amount that you set for each ad campaign to specify how
much, on average, you'd like to spend each day.
Ex. 8. dollars for one month . thats 240 not sure if that whats
the prof needs .
Sample Ad
Desktop
Mobile