1. JOYalukkas

2. Company Profile
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Alukkas jewellery founded in Thrissur in 1956
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UAE’s 2nd biggest jewellery retailer
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World’s number one 22 karat jewellery retailer
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Presence in 6 countries with more than 80 outlets
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Specializes in gold and diamond jewellery

3. The Journey…
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1956: first jewellery store
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1987: first outlet in Middle East
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2001: revamp of business
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2002: concept of wedding centre
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2004: fusion system
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2005: exchange centres and property development
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2007: world’s largest jewellery showroom in Chennai

4. Going International
Reactive
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Competitive environment
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Economic-Environment changes
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Culture
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Market

5. Proactive
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Strategically seeking out advantage
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Power and prestige

6. Global Presence
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UAE
Kuwait
Oman
Bahrain
Qatar
India

7. Added Value
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Increased sales and revenues
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Diversified sources of sales
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Minimized competitive risk

8. Alukkas in India
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Re-entered Indian market in 2002
Present in Delhi, Gurgaon, Coimbatore, Madurai, Cochin,
Hyderabad, Bangalore, Kottayam
Partnership with Prashant Real Gold Tower

9. Why India???
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World’s largest gold jewellery market by volume
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Largely fragmented and unbranded
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Branded jewellery accounts for less than 2%

10. 
Shift in buying patterns
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Culture
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FDI up to 51 percent

11. THANK YOU
PRESENTED BY:
SUDIPTA KATIYAR
VENUS AHUJA