OmniChannel Retail Trends. Strategic Priorities for retailers over next 3 years. IT Driven Omnichannel Initiatives of Tier 1 and Tier 2 retailers.In-Store Customer Experience Initiatives (Experiential kiosks & displays, digital signage, location based services etc.) Cross-channel Integration– buy online pick up in store/ ship from store, order from another store etc. Customer Mobility – better apps, responsive design, better features, mobile payments, in-store mode etc. IT Security & Security Management Master Data Management (products, customers, inventory, orders) and BI Visualization across channels Advanced Analytics, insights and personalization Investments in Online Channels – re-platforming/ platform upgrade, responsive design, international websites, marketplace etc. Digital Marketing initiatives – Omnichannel campaign management, analytics for customer/ channel insights & attribution.Flexible & fast Fulfilment – Next day delivery, same day delivery,30 minutes pickup, Delivery to collection centers etc.