2. • Financial performance is assessed by giving a
summary of how the business incurs its revenues
and expenses through both operating and non-
operating activities.
• It also shows the net profit or loss incurred over
a specific accounting period, typically over a fiscal
quarter or year.
3. Revenues
• The amount of money that a company actually
receives during a specific period, including
discounts and deductions for returned
merchandise.
• It is the "top line" or "gross income" figure from
which costs are subtracted to determine net
income.
4. Expenses
• The economic costs that a business incurs
through its operations to earn revenue.
• In order to maximize profits, businesses must
attempt to reduce expenses without also
cutting into revenues.